Paid Media Specialist

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Metric Marketing is looking for a strategic, resourceful, and detail-oriented individual with strong communication skills to join our team as a Paid Media Specialist. As a Paid Media Specialist, you will be working with the Marketing Director to develop, communicate, and execute paid advertising strategies that will generate brand awareness, drive high-intent traffic, and engage qualified leads for Metric Marketing and its clients.

This position requires collaboration with the Marketing Director, Project Manager, Graphic Designer & content team in order to ensure digital marketing efforts are in alignment with the organizations’ goals and objectives. Communication is key, as well as the understanding of how different aspects of our full-service agency tie into and support one another.

A Little About Metric Marketing

We’re a growing agency.

The environment is fast paced, and every day is different. We’re constantly brainstorming new ways to grow our business and drive results for our clients. As part of a growing agency, you’ll be presented with the opportunity to wear multiple hats and learn about topics that are outside your job role. If that sounds exciting to you, keep reading.

This isn’t a corporate environment.

It’s more similar to a startup, fueled by coffee and camaraderie. Our culture is one of joy and we are driven by making an impact in the lives of everyone we encounter. As such, we have high standards for our team and clients. Every relationship we have is built upon mutual respect, trust, and transparency. Being a good teammate means knowing when to ask for help, listening for the little details, and putting others’ needs above your own. Placing yourself on a pedestal is not rewarded here. We only progress if we’re all heading in the same direction, and we can only rise by lifting others.

We trust our team.

From your first day on our team, we will trust you and treat you like an adult. Micromanagement does not exist here; however, this type of treatment comes with great responsibility. You will be expected to take initiative, follow through on your commitments, exceed expectations, and be an all-around amazing team member. Your success or failure is up to you, and your future is yours to shape.

Paid Media Specialist Job Summary

  • Review and analyze client ad accounts (Google Search, Facebook/Instagram, LinkedIn, etc.) for areas that can be improved and optimized
  • Conduct keyword and competitor research to inform paid search strategies
  • Conduct research to ensure that ad audiences aligns with target personas
  • Effectively communicate strategies to get buy-in from key stakeholders
  • Tackle multiple client projects at the same time
  • Set realistic expectations with clients and clearly report on the progress of paid media efforts

Who We Are Looking For

  • Someone who is self-aware, humble, hard-working, and a great communicator
  • Someone who takes initiative, while also knowing when to ask for help
  • Someone who doesn’t stop at “good enough,” but instead and goes the extra mile to ensure clients are well cared for
  • Impeccable adherence to deadlines
  • Someone with a go-getter attitude: ability to work within a team, but comfortable working independently
  • Someone with excellent written and verbal communication skills
  • Someone who is comfortable dealing with ambiguity
  • Must have the ability to independently prioritize workload in order to effectively manage multiple assignments with contending priorities and tight deadlines
  • Someone who is continuously learning to stay on top of the shifting SEO and digital marketing landscape

Required Skills:

  • Prior experience in paid advertising (agency experience preferred)
  • Proven track record of delivering results for different campaign objectives
  • Strong familiarity with Google Search, Display, Shopping, & Video
  • Familiarity with Facebook/Instagram, LinkedIn, & Twitter ads
  • Familiarity with Google Analytics
  • Outstanding ability to think creatively, strategically, and identify and resolve problems
  • Willingness to explore new advertising avenues for clients
  • Excellent problem solving and analytical skills with the ability to dig into metrics and analytics
  • Microsoft Excel: Constructing pivot tables, using advanced formulas

Expectations

  • This is a part-time, contract position with the potential to grow into a full-time role
  • Compensation is hourly and will be based on experience
  • Being readily available during office hours via email, Slack, and Teamwork is preferred

Qualifications

  • Bachelor’s degree (or equivalent experience) in advertising, marketing, or related field
  • 3+ years of digital marketing experience, and a solid knowledge of marketing strategies
  • Strong interpersonal skills
  • Strong familiarity with agency and online advertising tools
  • Familiarity with HubSpot is a plus
  • Remote work is okay, but we prefer candidates who can come into our Ann Arbor office in person

How to Apply:

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