The Metric

Category: Branding

Learn from Ann Arbor's best marketing team by reading our blog, Measure Up! We'll offer strategies to improve your marketing and reach your goals. Check back each week for new blog posts and contact us to learn how we can help your business.

The Importance of Brand Identity & Content Marketing

The Importance of Brand Identity & Content Marketing

Humans are social animals. We instinctually strive to be a part of a reciprocal community with members similar to us. This concept is linear no matter where we are—even when we’re shopping online.


Style Guides: The Key to Visual Brand Consistency

Why are style guides important? They create brand consistency. An effective brand appeals to your target audience, communicates your business values, streamlines your company identity, and develops visual recognition. Your brand can’t do its job, though, unless every individual in your company—and all the materials it produces—follow the same visual …

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