The Metric
Blog

Think of your brand identity as a visual elevator pitch. Your brand identity is the face and personality of your business. Your company’s personality is shown through how you present products, communicate to customers and build relationships. Brand identity is all about how your company presents and follows through with …

Humans are social animals. We instinctually strive to be a part of a reciprocal community with members similar to us. This concept is linear no matter where we are—even when we’re shopping online.

Why are style guides important? They create brand consistency. An effective brand appeals to your target audience, communicates your business values, streamlines your company identity, and develops visual recognition. Your brand can’t do its job, though, unless every individual in your company—and all the materials it produces—follow the same visual …