The Metric
Blog
All things digital marketing, handcrafted just for you.
SEO and UX: How Your Website Benefits from Optimization
You have an idea, a business, a service, and now you’re ready to build a website. Or maybe you already have a website in need of an update, but you’ll get to that later because, let’s face it, constructing a website can be intimidating. Luckily for you, we’ve got your …
What is Black Hat SEO?
Black Hat SEO refers to tactics and techniques used to increase a page’s rank which violate a search engine’s terms of service. Black Hat SEO commonly includes keyword stuffing, using private link networks, duplicating content, sneaky redirects, and cloaking. The Dangers of Black Hat SEO to Your Website There are …
What Types of Content are Best for Your Audience?
Figuring out what type of content is most appealing to your target audience can be a challenging task. Before you begin sharing content, it is important to know what your audience wants to see. Do your buyers or followers want a bulk of information, or do they need a more …
Social Media Stories for Advertising
What You Need to Know About Social Media Story Ads The latest in social media’s continuous advancements and developments are “stories”. This new medium has become increasingly popular – not only to the average user, but to companies looking for new ways to advertise. Stories, most prevalent on Instagram, Snapchat, …
