The Metric

All things digital marketing, handcrafted just for you.


Ann Arbor Digital Marketing and SEO Training Workshop

Digital marketing is no longer optional, but it can be challenging to get started. Do you feel overwhelmed by the latest algorithm changes, tools, and trends? Are you in charge of your company’s online digital marketing but unsure of where to focus your efforts? Take a breath; we’re here to …


Four Common SEO Issues (and How to Fix Them)

You’ve heard of search engine optimization (SEO). You want to improve the search rankings of your website. Where do you begin? One of the first things you need to do is fix technical errors on your website: If search engine spiders can’t crawl your website, your pages aren’t indexed, and …


Style Guides: The Key to Visual Brand Consistency

Why are style guides important? They create brand consistency. An effective brand appeals to your target audience, communicates your business values, streamlines your company identity, and develops visual recognition. Your brand can’t do its job, though, unless every individual in your company—and all the materials it produces—follow the same visual …

How to Set Up Google Analytics 2

How to Set Up Google Analytics

You might have a beautiful, well-designed website for your business, but how do you know if people are visiting it? How can you tell which pages on your website are visited most often? On average, how long do visitors spend viewing your website? Google Analytics is a powerful and free …