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Google Analytics 4: What You Need to Know

Google Analytics 4: What You Need to Know

Welcome to Google Analytics 4 Over the past year, Google implemented App + Web, a beta analytics program that combined analytics for, you guessed it, applications and websites. Now, Google built upon the foundation of App + Web to what is now Google Analytics 4. Also called GA4, the latest …

Google Algorithm Updates: What You Need to Know About Passage Rankings

Google Algorithm Updates: What You Need to Know About Passage Rankings

Big updates have come from Google’s latest algorithm update. The search engine recently implemented Google passage rankings which Google claims will improve 7% of search queries globally after worldwide rollout. Since it was founded, the search engine has made various updates big and small. The most recent Passage Ranking update …

5 Major Benefits of a Strong Brand

5 Major Benefits of a Strong Brand

Think of your brand identity as a visual elevator pitch. Your brand identity is the face and personality of your business. Your company’s personality is shown through how you present products, communicate to customers and build relationships. Brand identity is all about how your company presents and follows through with …

ChatBots: What are They and How Will They Benefit Your Site?

ChatBots: What are They and How Will They Benefit Your Site?

Do you see that little circle with speech bubbles at the bottom of your screen? Yeah, that one! That’s our ChatBot here at Metric Marketing. Does it look familiar? Chances are, our webpage isn’t the first time you’ve seen a chat bubble asking if you have any questions, and they …

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