The Metric
Blog
All things digital marketing, handcrafted just for you.
What Types of Content are Best for Your Audience?
Figuring out what type of content is most appealing to your target audience can be a challenging task. Before you begin sharing content, it is important to know what your audience wants to see. Do your buyers or followers want a bulk of information, or do they need a more …
Social Media Stories for Advertising
What You Need to Know About Social Media Story Ads The latest in social media’s continuous advancements and developments are “stories”. This new medium has become increasingly popular – not only to the average user, but to companies looking for new ways to advertise. Stories, most prevalent on Instagram, Snapchat, …
Personalizing Your Emails and Content
If you’re reading this, you’re probably somewhat familiar with marketing through email and content. When trying to reach a larger audience, email marketing may be used to reach a broad range of people to send advertisements, request business, or solicit sales. Overall, content and email marketing are useful because they …
What Is Inbound Marketing (and Why Does it Matter)? Here’s What You Should Know
Imagine that you’re strolling down the street, when somebody approaches you out of the blue and says, “Here, buy this frying pan! It’s great, I promise.” We know—pretty weird, right? Now try this scenario on for size: You’re already in the process of overhauling your kitchen, and you’ve started doing …
