Investing in social media marketing is a statement about your brand.
The digital landscape can be impersonal, and your audience feels that lack of “human” when they’re online sifting through businesses and potential services. Luckily, this problem isn’t permanent.
If done correctly, social media marketing is one of the most intimate facets of digital marketing. You can use it as a creative opportunity to show customers dimension and extend your voice beyond your website—not to mention it’s a great way to connect with your audience directly, and them with you.
An engaging presence on social media is humanizing. It makes you more approachable. It makes you relatable, and it can reap enormous profit-driving results. But first, let’s back up.
Social media strategy & implementation at your fingertips.
If you already have an existing social presence, our social media strategists first perform an audit on all of your profiles to determine if your efforts are heading in the right direction. This way, we can begin formulating:
A deep understanding of your audience’s online behavior
Appropriate social platforms for your ideal audience
Time and frequency of posts
Honest, unique, and compelling content
If the goal of your social media presence is to really hone in on engagement (which it should be) and brand awareness as well as drive sales, you have to maintain your social platforms. Or, you can just let our social media team manage them and develop ongoing strategies, as well as:
Develop, implement, and manage weekly content posting schedules
Monitor campaigns and strategies
Manage organic and paid social efforts
Participate in customer communications
Create and deliver monthly analytics and progress reports