The digital landscape can be impersonal, and your audience feels that lack of “human” when they’re online sifting through businesses and potential services. Luckily, this problem isn’t permanent.
If done correctly, social media marketing is one of the most intimate facets of digital marketing. You can use it as a creative opportunity to show customers dimension and extend your voice beyond your website—not to mention it’s a great way to connect with your audience directly, and them with you.
An engaging presence on social media is humanizing. It makes you more approachable. It makes you relatable, and it can reap enormous profit-driving results. But first, let’s back up.
If you already have an existing social presence, our social media strategists first perform an audit on all of your profiles to determine if your efforts are heading in the right direction. This way, we can begin formulating:
If the goal of your social media presence is to really home in on engagement (which it should be) and brand awareness as well as drive sales and revenue, you need to invest in paid social advertising. Paid social advertising includes implementing the following:
Want to see some serious ROI from paid advertising? Check out the Stoneridge Case Study.