Strong content marketing does several really important things: it builds credibility, increases organic search rankings, drives site traffic, and boosts lead generation and audience engagement. Engagement starts with being unique, giving your audience a solution to a problem, and offering an original experience. To do this, you have to first get your work in front of the right eyes, and you can’t do that without a solid content marketing strategy.
The heart of content marketing is about finding the perfect balance between online human behavior and optimization strategies that work for both Google and for user experience. Together, we’ll find that balance. We’ll discover and implement the most valuable strategies for optimized content distribution that’ll actually drive measurable traction and hook your ideal audience.
As your industry changes, your content should, too. Google also considers the age of your content; the more stagnant the site, the less likely it’ll rank above competitors. The solution? A consistent flow of superior content.
On a monthly content marketing plan, our strategic content team would focus on writing fresh, unique copy for all aspects of your site—not to mention manage it, optimize it, and polish it to perfection. Every keyword, topic, and content type is completely customized to your needs. Our writers follow a strict editorial schedule to ensure that every piece of content is relevant to your niche and fully optimized with targeted keywords.
You can look forward to our team tackling any of these common content types:
Your audience will trust you if you position yourself as an industry leader. Without a content-rich site, how would they trust you when you’ve given them nothing to trust?