Search Engine Optimization (SEO) Services

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There are only 10 spots on each Google search results page. How are you going to beat your competitors to the top?

People “ask” Google questions every single day. Search engines are now integrated into our everyday lives.

Looking for a good Thai restaurant in your area? Google can tell you where to find one. Looking for that perfect gift for someone who is so hard to shop for? Google is a pretty good place to start. Whatever your need may be, odds are that a search engine will have the answer to meet it.

Even though Google does not release search volume data, there are an estimated 5.6 billion searches conducted per day. Breaking this down, roughly 63,000 inquiries are typed into the Google toolbar per second.  

The sheer volume of searches proves that having your business show up on the first page of a Google search result is critical to your success. After all, how often is it that you venture past the first page of search results? With strong search engine optimization (SEO) efforts, you can show up on the first page of Google results.

Why Should Your Business Consider Professional SEO Services?

As a business, you provide a need for your customers/clients. However, from the first step of making people aware of your business to the final step of actual purchase, there are many steps—and nuances—in between that must take place. Even after that all-important final purchase, you want the customer to remain loyal to you.

In a world where digital marketing is now the driving factor of advertising, SEO services, also known as search engine optimization services, are a necessity for the success of your online business ventures.

As a digital marketing agency that provides professional SEO services, Metric Marketing uses data-driven techniques to make sure the right people are seeing your content. We also ensure that when potential customers/clients are directed to your page, you have an already established brand that welcomes people in and directly communicates who you are as a business.

How do you achieve that? With the help of a professional SEO consultant, of course. So let’s get started!

Generate Free Website Traffic & Revenue

In 2021, the number of “digital buyers”—aka online shoppers—is currently at 2.14 billion people worldwide. In comparison, that number was just 1.52 billion in 2016. In terms of money, by the end of the year, there will have been an estimated $4,891 billion of U.S. currency spent on eCommerce worldwide.

By investing in a company that provides professional SEO services, your eCommerce sales have the potential to skyrocket. But how? By using SEO to drive the necessary traffic and audience to your site so they can purchase the product or service you provide. Exposure is everything, and you can make that happen through the power of expert SEO services.

Position Your Website as an Industry Authority

When considering what information to present to searchers, Google reviews how established you are in your industry. One way they do this is by evaluating the accuracy of your content. Through keyword research and producing well-written, industry-oriented content, you can become a leader in your industry through online searches.

Even if, in practice, you are already an industry leader, you need to prove so to Google. You can do this with the guidance of an SEO provider. With our SEO help, we can establish and grow your brand voice, making you a recognizable, trustworthy brand online and off.

Establishing your online presence requires increasing your SEO. The more credible traffic that comes to your site, the more your SEO will increase, and thus the more your site will be presented by Google to its users.

Becoming an industry authority online requires intentional SEO practices. Working with an SEO service provider such as Metric Marketing can help establish your authority online which will lead to an increased return on investments (ROI).

Generate a Long-Term Marketing Strategy With SEO

Optimizing your website does not happen overnight. Increasing SEO takes time, and is not a one-and-done activity. Staying optimized requires growing with your industry as it evolves over time.

Staying ahead of the digital marketing game requires strong strategy development. Using data-driven SEO results to fortify your position as an industry leader is a huge part of digital marketing success. Since your business is unique, you need a digital marketing strategy that is customized to your needs. A professional SEO agency can use research to develop an inclusive, dependable, and growth-driven marketing strategy.

SEO Services by Metric Marketing

We provide professional SEO services that will put you at the forefront of your industry. Become a leader in your field through the power of data-driven SEO with help from your trusty SEO provider, Metric Marketing!

Local SEO Services

If you’re looking for a local restaurant, you may tag on “near me” to the end of your search query. The results that appear use location-based information to provide geographically relevant results.

Local SEO is a huge driver behind ensuring that your geographical community members are exposed to your business. Local SEO is location-based, meaning your location contributes to your online visibility. When someone in your area Googles a business in your field and location, you want to be at the top of the list. We provide SEO services that focus on local SEO in our SEO optimization packages.

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SEO Content Services

Having strong content is a powerful way to engage with your audience, build trust and credibility, and drive traffic to your site—ultimately increasing your SEO.

In order for the keyword research and SEO analysis to reach their full potential, they need to be implemented into your site, advertisements, and branding. SEO content services are the driver to make that happen.

Metric Marketing’s content team are experts in the field, balancing personalized communication and data-driven optimization. We communicate and relate to your audience, building content on a foundation that will increase your SEO.

WordPress SEO

Our professional SEO services include reviewing your current website structure, then assessing how to implement tools into your site that will build your SEO. If you already have an established site, we provide maintenance, updates, and monitoring. WordPress is saturated with options. Though this is good, it’s not always helpful, especially if it’s a task you try to tackle alone.

As an SEO service provider, we know the best tools and techniques so you don’t have to feel overwhelmed. We make sure your website—established or not—is structurally sound and we continue to build on well-established sites and pages.

We also offer Shopify SEO services.

Available in SEO Packages

As a professional SEO agency, we offer well-rounded SEO packages that are customized to each of our client’s needs. We provide the following SEO packages for your digital marketing success.

Keyword Research

Keywords are popular search terms that people use to search online for the goods/services you provide. In order to increase your SEO, high-trafficked words need to be included in content in a way that is well-written, comprehensible and builds your credibility. Our SEO team conducts keyword research so that your content has what people are looking for!

Competitive Analysis

In order to be number one in your field, you need to know what your competitors are advertising. As an SEO services company, we offer expert SEO services that analyze your competitors’ digital marketing; we match and exceed marketing efforts to make you an authoritative voice in the field.

On-Page SEO Optimization

We offer on-page SEO, which involves optimizing physical pages to drive traffic and visibility to that particular page. These elements—like optimizing title tags, URLs, and internal links—are intentional and help increase your “domain authority.” We also focus on on-site content to drive traffic to a page. Investing in a professional SEO services company encompasses an SEO service online, on-site.

SEO Content Generation

Content is constantly evolving. Content generation is how you become and stay the leading voice in your industry. We include a well-organized, data-driven content strategy in our monthly marketing plans to keep your content fresh and your website current. Become an industry leader by providing your audience with trusted, informative, brand-driven content.

Specialized Industry Expertise

We are a professional SEO service agency that is here to meet you where you’re at. No matter what your SEO and digital marketing needs are, our internet SEO services are proven to work. We can provide assistance no matter what your industry is. That being said, there are some industries to whom we can offer extra attention based on our deep understanding and experience in these industry specializations.

Lawyer SEO

Every law firm’s digital marketing needs are specific to that individual firm. Metric Marketing is an SEO services company that offers search engine optimization services that are client-focused. Different fields of law have their own marketing focuses and constraints, which makes having a deep understanding of the field a crucial part of successful internet SEO solutions.

Check out how we helped a law firm increase traffic and intakes, ultimately resulting in a doubling of their preferred types of cases.

Software SEO

Software marketing presents a whole subset of unique challenges. Here at Metric Marketing, we are more than up to the challenge of presenting and offering expert SEO services specializing in B2B, B2C, and SaaS, and software implementation marketing plans.

Take a look at how we helped a software company increase traffic, leads, and revenue.

Biotech and Life Sciences SEO

As a life science marketing agency, we offer professional SEO services in the biotech industry. We create plans individualized to your needs. With an emerging and impactful cause and product, we want to make sure the right people are driven to your site.

Today, we continue to work with Akadeum to increase both their traffic and sales.

SEO Pricing

At Metric Marketing, we are here to meet your needs and goals. In terms of our pricing, we offer monthly services based on the number of hours you request. We scale up and down in concert with your shifting needs and priorities.

We are so confident in our ability to deliver results that we let those results speak for themselves. And by no means are you required to lock into a long-term plan; you have the option to continue services with us if you are pleased with the results!

If you are looking for a more long-term plan, we do offer discounts. However, you do not need to be on a long-term plan to start working with us. If you are interested in taking the next steps toward building your SEO with Metric, connect with us for more information.

The Metric SEO Service Difference

Metric Marketing is an SEO services company built on a foundation of positive culture, mutual respect, and joy. We care about you as a business and operate on the belief that every business—both big and small—deserves a data-driven, reliable, consistent marketing strategy.

We also believe that our marketing strategy, which we customize for every single client, functions to make a real, impactful, and lasting difference in the success of your business.

Working With a Professional SEO Agency

Search engine optimization may seem like a full-time job, and that’s because it is! Approaching SEO on your own can be confusing and overwhelming. When you put your trust in an SEO services company like Metric Marketing, you can put the focus on your own work instead of tackling what may feel like two jobs at once! With our expertise and experience, you can trust that our efforts will help your company grow.

Not only are we an SEO optimization company, but we are also a company that genuinely cares about your business and its success. We want to combine our expertise with yours to create professional, industry-leading work. We prioritize the relationships we cultivate with our clients and have found that because of that, the results speak for themselves.

Big Agency Expertise With Small Agency Attention

No matter how large or small your business is, we are happy to meet you where you’re at with your digital marketing and search engine optimization needs. We are dedicated to providing our clients with the personal connection they deserve.

Increasing your SEO won’t happen unless we understand your company’s mission and vision. By investing time into a professional relationship with you and your business, we can develop a marketing and SEO strategy that is the perfect fit for your goals.

Data-Driven SEO

As a professional SEO agency, all of our work is based on statistics, data-driven research, and analytics. Our marketing and SEO teams use our resources to create SEO strategies specifically for your business. We create and implement those strategies and track your performance. By tracking data, we can adjust the marketing plan, constantly optimizing our production to get your company ahead of the digital marketing curve.

Metric’s Team of Expert Search Engine Optimizers

We are a small company based out of Ann Arbor, MI with employees based all around the United States. We are founder-led and serve a small group of clients, who we value with the highest regard.

That being said, our team is made up of experts who have worked with companies big and small. Our founder and CEO Hannah McNaughton has 15 years of experience working with an array of clients. From startups to Fortune 100 companies, Hannah has extensive knowledge and experience on all SEO-related topics.

Interested in meeting our team of experts? Get to know our team members here!

SEO Service Case Study

We know that SEO services work. We could talk about it all day! But instead, we’d like to have you see for yourself. Take a look at our case results to see how making the investment in marketing SEO services really does work!

Reach Out to Metric Marketing Today for a Consultation

Now you know just how important search engine optimization services are for the success of your digital marketing and business growth. If you’re ready to take the leap, contact us for a consultation today!

You can call us at (734) 404-8714, email us at, or simply fill out an online form to let us know what you’re looking for!

We work with companies all over the U.S., but if you happen to be local, stop by the office! The coffee is on us.

General Search Engine Optimization FAQ

Does SEO still have you scratching your head? Don’t worry, you’re not the only one! Here are some questions we often get about SEO. If you’re still a bit confused, don’t worry. Give us a call and we can talk about the reasoning, process, and implementation of SEO—and why it works!

What Is Content SEO?

While searching for sites to return to its users, Google and other search engines actually read through your content to see if the information on your site is reliable, credible, and well-written. Content SEO utilizes keyword research to optimize your website’s content. By establishing your voice via the content on your site while also providing relevant, accurate information, you use your website’s content to increase your odds of appearing at the top of search results pages.

What Is Technical SEO?

Technical SEO is all about the structure of your website. Your website’s structure is also referred to as “website architecture,” which may help in visualizing what technical SEO entails.

When rating your website, Google and other search engines consider your site’s organization. If your website has comprehensible organization, you will rank better in your evaluation, thus increasing your SEO.

Technical SEO looks at the structure of the website itself and includes factors such as:

  • How fast your page speed is
  • Whether your URL structure is readable
  • Whether it can be easily crawled and indexed
  • How comprehensive your site navigation is
  • What the schema is like

Technical SEO focuses on the structure of your website and how well users and search engines alike can navigate through it.

Is SEO Important for My Local Area?

Local SEO is immensely important for your geographical location. Being on that first SERP (search engine results page) in your local area gives you the leg up on your local competition. Your online visibility in your local area will help establish your authority.

The goal is to become a recognizable brand so that your geographical community will know that they can trust you and will go to you for their needs. Whatever business shows up on a “near me” search has an advantage over the rest of the businesses in their area simply because of that online visibility.

If you type your industry into Google and add “near me,” see what results come up. If your company is not on the first page, it’s time to consider investing in an SEO service provider.

Do You Have Any Free SEO Tips?

We’re always looking to help you meet your needs! You’ve worked really hard to get here, so maybe you want to try improving your SEO on your own before making a full investment in SEO services. Go ahead and check out our blog for some free SEO tips and tricks.

We cover everything from the importance of SEO for your business to understanding black hat SEO. Hopefully, you’ll find what you’re looking for. And if not? Call us anytime, we’d love to chat!

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