Let’s face it, finding a law firm marketing agency to partner with can be a real challenge. Many digital marketing agencies can talk a big game during the sales process. But what happens after you’ve signed a long-term contract with them? Your site may see a meteoric rise that fizzles out in the long term. They may say they are completing projects, but you have no way of measuring their progress. You may not get any transparency or know what the agency you hired is even doing. Unfortunately, these practices are not uncommon in the law firm digital marketing space. We’re here to change that.
Metric Marketing is a full-service law firm marketing agency that is committed to achieving real long-term growth, without the need for long-term contracts. We build trust with our clients through transparency, and we believe in our expertise so much that we don’t need to force you into a 12-month contract just to get started. We’re a law firm marketing agency that lets our results speak for themselves.
Our team of experts are the best in their domains, and together we make up a full-service, one-stop-shop for comprehensive law firm digital marketing. As a cross-functional team, we can support your practice in everything from building a beautiful, high-performance website, to running paid advertising campaigns, to producing content and performing remarkable search engine optimization.
We know what it takes to create and practice law firm marketing strategies because we do it everyday! We’ve worked with a multitude of law firms who trust and believe in us to make a real, tangible, and positive difference in their business. Read our case studies to find out more about our clients’ success.
Every law firm is different, and so are their needs. Metric Marketing is a law firm marketing agency that has been in the industry long enough to understand that law firm marketing strategies can’t be handled by a one-size-fits-all approach. That is why we take the time to have consultation calls and really get to know our clients, their practices, their markets, and their competitors. This is because digital marketing for lawyers that practice workers’ compensation law in California is going to look different from digital marketing for lawyers that take on immigration law cases nationwide. We are aware that each law firm has its own focus and is working under different constraints.
To effectively support the growth of your firm, we need to know what you do, and where you want to go. Once we get started, we closely monitor and report on key metrics. We constantly gather data to make informed marketing decisions and reduce guesswork. The path that each of our clients takes may be different, but they share the same destination: dominating their specific online niches and markets.
One-third of the average lawyer’s non-billable time is dedicated to getting clients. In a study done by Martindale-Avvo:
The top two methods people use to find a lawyer are referrals and online searches.
In a world where everything is turning digital, a referral or recommendation is no longer enough.
The way to get the attention of potential clients is to have proven online legal marketing strategies. At Metric, we know how to market legal services so you can focus on your current clients and the new ones your digital marketing will bring on board.
As a legal team, you want to be findable when someone needs your legal assistance. Effective digital marketing puts you in a place where you can reach your clients right when they need a law firm. Unlike traditional marketing, where you don’t know exactly who you’re marketing to or whether they need a lawyer, digital marketing has many avenues for making sure your law firm shows up as someone is searching online for legal help.
Where your clients are, other law firms will be. More than a third of law clients report that they find a lawyer using an online search engine. You want to have the strongest online presence among your competitors in order to reach your clientele during their online searching. If you’re not dedicating resources to making sure that you are present on search engines, you are leaving potential clients on the table for other firms to scoop up.
Are your future clients on Facebook and Twitter? You’ll need to know the best tactics on how to run social media specifically for law firms. Most likely, your clients are on social media. Yet in reality, only 39% of lawyers and firms have a presence on Facebook, and even less for Twitter (28%).
Social media is just one of the many ways you can meet your clients where they’re at.
SEO stands for Search Engine Optimization. Why is this important? Because it determines where on the Search Engine Results Page (SERP) you rank. The closer you rank on the first page of Google means the more people searching for a certain keyword that your website will attract. To be ranked highly on Google for the right keywords translates to generating lots of leads for law firms that are coming in every month—for free. This kind of result is a game-changer for law firms, but it is not easy to achieve.
Google uses over two hundred factors in its algorithm to determine where on the search engine results page a webpage should be ranked. To show up on the first page of a search engine, and ahead of your competitors, you need to have a robust SEO strategy that fits your niche and market, along with careful execution from experienced professionals. As a law firm marketing agency, Metric Marketing has taken many law firms to the first page of Google for high-priority keywords with our law firm SEO services. We’re confident that we can help you too.
Metric Marketing provides law firm SEO services conducted by our industry-leading SEO team. We perform an in-depth audit of all our client sites and put together an SEO strategy comprised of high-quality content creation and technical SEO that fits our clients’ niche and business goals. We never resort to “black hat” SEO tactics, which focus on outsmarting Google’s algorithm in the short term, but often accrues penalties in the long run. Our law firm SEO services are focused on building a sustainable, effective, and long-term online presence.
Except for certain nationwide and international practice areas, law is often a location-bound business. It is also a relationship-based business, and regardless of how advanced communication technology gets, some clients will prefer to start their search for a lawyer locally. For those who are searching for local lawyers using a search engine, we want to make sure that your law firm shows up.
One of the ways of showing up is through service ads. This is a type of advertisement that shows enhanced results composed of data pulled from your Google My Business listing. It is very useful for localized advertisements, especially as you’re building up your Local SEO.
Local SEO for lawyers shares the same principles of appearing on search engines as “regular” SEO. However, where you show up is different. With local SEO, you’re competing to show up in what is called the “Local Pack.” These are results that show up as business listings on the map widget. The work of performing local SEO for lawyers is also different because it is mainly focused on optimizing the Google My Business listings. Competition for ranking in the Local Pack is fierce because there are only three spots available. This is a true test for any law firm marketing agency when it comes to SEO expertise.
Metric Marketing can help you optimize your Google My Business listing. But not only that, as a full-service law firm marketing agency, we are also able to help you build out the infrastructure that will help keep your listing robust. We can help you implement email marketing campaigns that automatically solicit genuine reviews from happy customers, and schedule content to post on your listing to keep it active.
Search Engine Optimized Design
Every page on your Metric website has the optimal code structure to maximize search engine visibility and user conversions.
Google's algorithm changed? No problem, our developers monitor changes and update your Metric website automatically.
Adding a new practice area? Highlighting one you have? Our team of experts is here to guide you every step of the way.
Your Metric website is optimized to deliver the load times Google wants to see in Core Web Vitals.
A Pay-Per-Click (PPC) advertisement is exactly what it sounds like—an advertisement where you only pay when someone clicks on your ad. PPC advertisements are a useful tool for lead generation for law firms. Successful law firm PPC involves building a buyer persona and a thorough advertisement campaign that addresses it effectively. On top of that, our PPC expert at Metric Marketing will provide you with monthly updates about every data-driven decision that is made on an ongoing basis to continually improve your return on ad spend. Because if you can make more than you spend with PPC ads, there is no reason not to fuel your growth a little more aggressively.
What is one of the best ways to let your clients know who you are and what services you offer? You tell them. Content marketing for law firms allows your potential clients to read, hear, and see what you’re all about. At Metric Marketing, we believe that the key to engagement is finding the balance between optimization strategies and connecting on a personal level with your audience. We do that by writing and creating content, all in-house.
Unlike many agencies that offer content marketing for law firms, our SEO and Content teams actually work closely together. This ensures that every piece of content not only addresses the needs of your ideal customer but also serves to improve your online visibility. Each piece of content is supported by keyword and competitor research, and each piece is aimed at supporting your business goals by strategically acquiring visibility in specific high-priority keywords.
We ensure that each piece of content has a strong SEO foundation, because it doesn’t matter how well-written and thoughtful your content is if no one reads it. With our SEO-informed and data-driven approach content recommendations, we have been able to predictably and successfully grow traffic and leads for our clients.
Your brand identity is the first impression a potential future client has of your law firm. The design of your brand tells a story about who you are. We build custom designs that let you brand yourself to your audience so they can get an idea of who you are before even meeting you.
Your brand has the power to help build trust, a necessary virtue in a relationship with your client.
A custom website from Metric Marketing will not only look beautiful but will also be high-performing. We take website optimization for law firms very seriously. That is why we build sites on WordPress using custom code instead of themes. A theme often comes with a lot of unnecessary code that ends up slowing down the speed of your website.
A custom-coded website allows you to have the flexibility and uniqueness of a truly custom design while maintaining a lightweight code to keep site speed high. Google recognizes that a faster website is better for user experience and thus rewards good site performance as an SEO ranking factor. A good website really goes a long way.
As a law firm marketing agency, we know the big picture process and the nuances of law firm presence online. Our CEO, Hannah McNaughton, is an expert in content marketing and a national SEO practitioner and educator. She’s worked with law firms for over 15 years and trains lawyers nationwide on how to stay ahead of the game with digital marketing strategies. The Metric Marketing team is well-versed in the current practices and strategies that will get your law firm to the top of the Search Engine Results Page (SERP). We’ve done it before, and we can do it for you.
Be wary of a law firm marketing agency that promises a quick result for seeing your business at the top of a Google results page. Most likely, they are using Black Hat SEO, which is essentially a way of trying to cheat the system. These SEO tactics are deceiving; though they may work in the short term, a search engine quickly catches on to these unethical practices and can hurt your page ranking in a major way. Spammy tactics like duplicating content and keyword stuffing can push your website’s search engine ranking way back, or even worse: Google could issue a manual penalty for your site.
We offer law firm SEO services that improve your search engine ranking using ethical techniques that result in long-lasting growth. Unfortunately, when it comes to SEO, if it seems too good to be true, it probably is. Stick with Metric Marketing and rest assured that we use honest “White Hat” SEO, which is much more rewarding in the long run. We don’t require a long-term contract to start working with a law firm, because we’re confident enough to let our results speak for themselves.
We believe that digital marketing is personal, and we believe that no matter how big or small your law firm is, we can make a difference for you. The ultimate goal is to use digital marketing to get more clients to walk through your door. We do so by focusing on the details and we want you along for the ride the entire time. We keep our clients in the loop and want you involved in the process while taking the pressure of marketing off your plate.
We want to earn your trust—not with words—but with actions.
All of our services are customizable and tailored to fit your needs. Too often, we see law firm marketing statistics that rise high and then flop because of unethical marketing strategies. Law firm marketing agencies may try to take advantage of law firms, getting quick results with no true follow-through.
If that situation sounds familiar to you, we empathize with you and understand the frustration you may feel towards digital marketing agencies. We know how to market legal services in a transparent, honest way and we pride ourselves on the genuine work we do for our law firm clients. If you have been on the receiving end of dishonest marketing, we recognize the hesitation of signing a contract.
Good news! We don’t require a long-term contract. That’s right, you are not bound at all. We let our results speak for themselves. If you aren’t happy with what’s happening, let’s have a conversation. We’re flexible with your needs and will let you know what we think are the best law firm marketing strategies to meet those needs.
You can take our word for it, but we also like to let our results speak for themselves. Each client of ours is unique, so the work we do is tailored to each client’s individual needs. Read some of our most recent client case studies. Looking specifically for law firm digital marketing case studies? See how we bolstered leads for Chicago immigration law firm Scott. D Pollock & Associates, P.C., or how we helped Indianapolis law firm Wilson Kehoe Winingham increase traffic, intakes, and cases.
“Metric has been essential in our marketing initiatives at WKW. From untangling the past SEO issues created by previous partners to helping develop a more client-centric digital experience, they manage to both take direction and provide recommendations that help us realize success. We are still growing our online presence and realizing new benchmarks, and we would not be here without the assistance, guidance, and professionalism of the Metric Marketing team.”
– Eric Strickler, Wilson Kehoe Winingham
Ready to take the step towards building a solid foundation for your firm’s digital marketing? Metric Marketing is a law firm marketing agency that believes in the work you do. If you believe we can make a difference in your business too, we would love to connect. Let us know how we can help you by giving us a call at (734) 404-8714. You can also shoot us an email, stop by the office, or fill out an online form. We can’t wait to hear from you!
Six legal digital marketing strategies to help your law firm rank higher on search engines and reach more clients.
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