Web Development

Web development & design: the ultimate power couple.

Your website is your business’s face to the world; it is your first impression to your customers. Naturally, a lot of companies come to us and they say that the priority of their new site is design and design alone. If your business has the same mentality, think about this for a second: If you want to build a beautiful home, you ensure that the foundation is strong. The design choices inside your home—like your custom kitchen and master bathroom—won’t matter much if the foundation starts to crumble. You have to treat your website the same way.

The foundation of a responsive website is its code. It has to be lean and strong, capable of supporting various functionalities and additions as your business grows. This strength will then support the sleek, polished design necessary to make your customers happy.

A website build from Metric Marketing will never make you sacrifice design for optimization.

Luckily, our web developers are both the builders and the designers. Our development team knows that the heart of every website build is optimization. Equally as important, however, is that they know their code won’t hook a single lead if it isn’t armed with a sleek and modern design.

Our web development process is simple.

Project kickoff. We’ll meet for an in-depth discussion to learn your design essentials.
Theme customization. We’ll send you some themes, and you pick and choose what you like and what you don’t. Don’t like what we send? Send us some sites that catch your eye.
Design feedback. Every site our developers build is customized to your liking. Once you decide on the look and feel, we start building a static, interactive site for you to explore on your own.
Website build. Our developers code from scratch. If you decide to go with a template, we go bare bones and recreate it so it’s fully optimized. After we finalize feedback, we start building the site you’ll keep.
Website feedback. Of course we want our first go around to hit the nail on the head. We’re realistic, though, and we know that’s not always the case. So, you’ll review what we’ve built and let us know of any changes. We perfect your website until you absolutely love it.
Deployment. Now we’re at the finish line! Your site would go live and it’s all yours; no strings attached. The rights are yours to keep.
Optional training. Our developers intentionally build websites that are easy for businesses to manage on their own. We’ll give you a rundown of how to add content and make any changes you want down the line.

Not looking for a new site? No problem.

Let our developers take a look at your existing code. They can optimize, update, and smooth out the design so it’s in tip-top shape for search engines and user experience.

If maintaining your site sounds like a drag, we’ll do it for you.

While our developers make it simple to manage your site independently, maybe you just don’t want to. That’s why we offer ongoing monthly services to make sure your website is always up to date with the latest standards, plugins, and search engine optimization (SEO) best practices. If you want to make any additions or changes, our developers will do that, too.