You may already know that Google Ads plays a crucial role in Search Engine Optimization, but do you know why?
SEO is notorious for targeting volume over conversions/revenue. And sometimes that focus needs to be tempered by data and knowledge. By analyzing Google Ads data, you can identify high-converting keywords, optimize ad copy, and refine your paid search campaigns and SEO targets.
Metric points such as click-through rates (CTR), cost per click (CPC), and conversion rates provide valuable insights into the performance of specific keywords and ad variations. You can then marry this data with SEO initiates to order targets and strategies appropriately.
SEO and Google Ads data work hand-in-hand, enabling you to develop targeted content and improve organic search rankings while maximizing your ROI.
By understanding the relationship between Google Ads data and SEO, you can allocate resources more efficiently and achieve better results from your marketing efforts. Ultimately, this strategy should increase conversions to give your business a competitive edge on search engines.