Mar 8 | Categories: Info

Celebrating International Women’s Day 2024: Metric Marketing Leaders Share Their Thoughts on Inclusivity

Alex, Hannah, and Paige of the Metric Marketing Team Holding a FastTrack Award From Ann Arbor SPARK

International Women’s Day is an opportunity to recognize and celebrate women’s contributions and achievements. It’s also a day to acknowledge that each of us plays a pivotal role in creating a future where gender equality is the norm, not the exception. 

This year’s theme, “Inspire Inclusion,” places a spotlight on diversity and empowerment in the workplace and beyond. At Metric Marketing, we actively seek different perspectives in every area of operations. Our diverse team ensures that our clients have access to perspectives that align with their goals and produce a magical collaborative experience. 

In honor of International Women’s Day 2024, leaders at Metric Marketing shared their thoughts on the importance of diverse management, collaboration at every level, and ensuring all employees have a seat at the table–even if it’s a virtual one.  

These insights can inspire businesses striving to foster a culture of belonging for all employees, no matter their background, gender, or race.

Why Is Inclusivity Important in the Workplace?

Potential Is Unlocked and Embraced

“Inclusivity is about more than quotas or checkboxes; it’s about creating a culture where every voice is heard, respected, and empowered to thrive. As a manager, I want to seek out diverse perspectives and foster an environment where all individuals, regardless of gender or gender identity, can contribute to their fullest potential. Workplaces should reflect the richness of the world around us, and International Women’s Day is a great reminder of the importance of attaining that goal.” – Karen Watts, Content Quality Manager 

Creativity Flows Like Champagne

“Having diverse leadership in business is important because it allows the team to be more creative. We have the ability to serve our clients on a more personal level because we have a team that is made up of individuals with unique styles, experiences, and stories. It’s exactly that unique perspective that each team member brings to the table that makes Metric successful.” – Paige Evans, Vice President of Operations   

Collaboration Is Encouraged

“I believe an inclusive company cherishes the diversity of backgrounds and strengths we all bring to the company. It’s a place where every professional gets the flexibility and support they need to fully contribute their talents as we collaborate, keep growing, and make a meaningful impact together.” – Carolin Menéndez, Content Editor

What Misconceptions Have You Faced as a Woman in Leadership? 

Emotions Are a Weakness

Unfortunately, there is a misconception that emotional decision-making might cause issues or negatively impact the workplace. I believe that having a balance of emotional and logical decision-makers leading a company allows employees to feel validated in what they contribute to their company through their work and what they contribute as human beings. Since women often have strong emotional intelligence, we can use this strength to empower each other to make decisions thoughtfully and empathetically, leading with love.Alex Wheeler, Account Manager 

Women are always seen as too emotional. Don’t always mistake someone’s emotion for passion. You will confront situations that will be out of your comfort zone. In those situations, you will hurt, you will cry, and you will feel every emotion from the sea to the heavens, but it’s how you channel that that will help you achieve your goals.”Stephanie Hernandez, Website Developer 

If You’re a Mom, You Can’t Focus on the Work That Needs to Get Done

The biggest misconception I’ve encountered is that women with children are less productive or are less of an asset than those who do not. I have a two-year-old and also help run a very successful marketing agency. I think that my experience in each individual part of my life helps make me successful in the other parts. I’ve learned how to multitask efficiently, how to say no to tasks I cannot take on, how to protect my time, and how to prioritize more effectively.Paige Evans, Director of Operations 

Here’s a secret: Moms seem to have a heightened ability to manage. They have had no choice but to learn by being thrown into the deep end.” – Hannah McNaughton, Founder & CEO 

How Do You Encourage Women to Embrace Their Differences in the Workplace?

Being Proud Isn’t a Bad Thing

Take time to celebrate victories in quantifiable terms. Use numerical data to showcase accomplishments such as timelines, revenue, time saved, and ROI. Keep track of successes for personal and professional growth. Acknowledging wins generates a positive momentum and helps us move forward with confidence and enthusiasm!” – Niki Ardis, Content Operations Manager 

Be Your Own Biggest Fan

Believe in yourself. You’ve likely had a lot of limitations placed on you your entire life—often by people who love you, but probably mostly by yourself. You have to shift your beliefs. You have to get past all the internal voices that are telling you you’re not good enough, what you ‘should’ do, or who ‘people like you’ become. 

Your life is your own. Dig deep to discover what you truly want from it. Not only in your career but in your personal life, too. Regardless of how it may feel, life doesn’t have to follow a pre-set timeline. You can be married, raise a family, be in school, and have a career in any order and all at the same time. Don’t wait to live. Don’t wait to find JOY. It may not be the easiest choice, but it certainly is the most rewarding.” Hannah McNaughton, Founder & CEO  

Don’t Be Afraid to Speak Up

Remember that you have a voice. Do not be afraid to share your perspective, opinions, and thoughts, even if you feel you haven’t had enough experience yet. You never know how your ideas will impact others!” – Alex Wheeler, Account Manager

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