May 25 | Categories: Graphic Design
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Here we are, folks! We’ve made it to 2021. Over the past year, we as a collective have been tested. We’ve treaded into territory that was brand new with the coronavirus, as well as confronted some hard truths of our historical past and present society. For those of us in creative fields, this past year changed the way we approach vision, creativity, and originality. We had to adapt to moving life and work into a single place. Inspiration for design may not have necessarily been at the forefront of our minds, yet there was still work to be done.
The balance of what conversations to participate in became blurred. As creatives, we do not want to capitalize on the hardships we face as a local, national, and global community. Yet, remaining silent was not an option either as we had and have the unique experience of living as a global collective. Here is one thing we realized:
Creativity is connection.
We continue to live in a time of changing history. We are presented with the opportunity to use creativity as a means of connecting with others. Design has always driven the world. From wall to canvas to screen, design has the ability to elicit the emotions, thoughts, and reactions of viewers and users.
And now here we are, in this present moment of 2021. Web design trends are changing just as the world around us changes. So much life now happens online, and web design is transitioning as a result.
The user experience of your website relies on its design. Moving forward in design, it’s important to ask some questions about your website design:
Let’s take a look at web design trends and how they answer these questions in response to our changing world.
Colors have the power to elicit a lot of feelings. In 2021, seeing bright, saturated, playful colors will come out. You may have already noticed colors popping up around on different web pages and graphics. Soft color pallets of pinks and yellows and more vibrant colors will begin to emerge.
“Happy colors” can boost energy and mood, something that a lot of users need. Incorporating colors that fit the theme of your business into your brand design has the power to positively affect your audience.
An emerging sector of user experience is the accessibility of a website. More web designs are beginning to include audio options. Adding audio to web design helps those with visual impairments as well as those who like to listen instead of read. Audio invites, accepts, and includes a broader audience for a business.
In addition to audible text, podcasts and videos have become a mainstream platform. Adding audio to advertisements, video clips, or podcasts into web design will grow as 2021 continues.
Internet Nostalgia is back in full swing. Combining retro design with modern components is a growing theme of 2021 web design. Retro fonts play with large typography with mixed hues. You may have already seen some boisterous text that taps into 1970s sentimentality. Other old-time-y themes will appear in web design such as:
Scrolling is nothing new, but the ways we scroll look different this year. Horizontal scrolling is making a comeback and is here to stay. Adding horizontal scrolling to web design creates a more dynamic space within the confines of a user’s screen.
Continued scrolling with the aid of fun parallax graphics leads the user down the screen. Longer pages. Infinite scrolling loads content on a single page instead of sending the user to lots of pages, called pagination.
Dark mode is nothing new to the tech field, yet it’s become increasingly popular. Letting the user have the option to change their screen to dark mode contributes to accessibility features. A lot of us have become all-too-familiar with zoom meetings and staring at screens. Dark mode is less straining on the eyes during a time where many of us are constantly online.
3-dimensional design elements grab a user’s attention. They enunciate design elements that cannot be brought out with the simpler 2-dimensional design. People are also moving to bigger screens, allowing for better viewing of 3D features. Along with graphics, 3D colors makes a user’s experience more “realistic” and adds a new feel to websites.
An overarching theme in web design in 2021 comfort. Brands and companies use creative elements to create a feeling of connection. Incorporating comfort into design can take shape in many ways.
Web design trends are constantly evolving. Web design is an essential component of a user’s experience for convenience, comfort, and community. Web design trends have the power to welcome people into an online space and create connectivity between business and user. If you want to know more about web design and keeping up with web design trends in 2021, reach out to us! We’re happy to add to the community of creativity with you.
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