Section 508 of the Americans with Disabilities Act (ADA) is an established law requiring public accommodation to government websites and businesses that are linked to the federal government. This means that it is not just government sites that need to be compliant. So too does any site whose products/services are sold under ties with the federal government. More recently, the United States court system has been including more websites and apps under this umbrella.
This being said, there are also state and county guidelines that must be followed.
To answer the main question: Yes, ADA compliance is really, really important for your website.
If your website is not ADA compliant, you could be subject to ADA lawsuits, which is a big hit for any business to take.
Warning: Be wary of plug-ins and widgets that promise ADA compliance. In 2020, about 100 websites faced ADA lawsuits after investing in supposed ADA overlays.
SEO is also an important factor in ADA compliance. The readability and navigability of your site is considered when crawlers assess your website.
On top of these two main points, being ADA compliant is simply the right thing to do. If you want a successful business, you need to adhere to the needs of all of your customers. If a customer has a disability, their experience with your website should be easy and inclusive.
Discrimination may not be intentional, especially when it comes to web development for mobile devices, which is why working with a web design services agency that is knowledgeable in ADA law can help you ensure your website is ADA compliant.
Responsive web design means your website is mobile-friendly and optimized. Responsible web design also means that your website will automatically scale itself to the dimensions of whatever screen your site is being viewed on.
You should have a responsive web design because it makes your site more user-friendly. In the United States, 31% of eCommerce sales happen on mobile devices. Having responsive web design means that you will increase your SEO and UX to make your web design fully optimized.
Your web design will depend on your needs. Building from scratch will take longer than a review and clean-up of a pre-existing site. Depending on your needs, our team can design and build a site specifically for you. Contact us today for an estimate of how long the web design services you require may take.
Metric Marketing provides monthly services to make sure that your website is current with all SEO best practices and the latest standards. Building a site may only require a one-time creation, but maintaining a site requires at least monthly maintenance.
Your website is your audience’s introduction to who you are as a business. And your web design lets your audience know who you are and what you have to offer.
As of January 2021, there are over 1 billion websites that exist around the world. So how are you supposed to stand out with such an expansive—and continuously growing—number of competitors? The answer is through your web design.
Your website’s design determines how your digital presence stacks up against your competitors. When 73.1% of web users expect a website to be mobile-friendly at a minimum, your web design must be top-notch in order to be competitive.
The best way to establish your brand and online presence is by investing in web design services. With the help of a web design agency that specializes in optimizing websites, you’ll become a leader in your industry.
Generate Leads & Revenue With New Web Design
According to Research Gate, 94% of the first impressions people have on websites are based on those sites’ visual elements. You want to make a good first impression with your website because first impressions lead to a user’s decision to either stay on or leave your website.
With positively impactful web design services, your website design will generate leads, which can ultimately lead to an increased return on investment (ROI). People will stay on a website that looks appealing and functions well. When a website is attractive because of professional web design, your visitors will become customers.
How Site Design Can Drive Revenue
How your website is designed determines the online experience your customers will have with your business. Your website is the face of your business. It is also the driver of how your customers will interact with you. When people have a good experience on a site, it is more likely they will stay on that site and complete a purchase.
Customers/clients have a need for a product or service. Your site design has the power to tell them that you can provide that product or service—and do so well.
The better you communicate to your customers/clients that you are a business and brand that is trustworthy, the more likely the relationship between you will strengthen. When the relationship between you and your customers/clients is strong, your revenue will increase.
Well Built Ecommerce Sites Can Generate More Sales
If you do not have a site tailored for eCommerce, you risk losing customers to your competitors. In fact, 89% of customers take their business elsewhere as a result of a poor customer experience.
When we say that a well-built website can generate more sales, we mean that, through web design services, we provide optimal customer experiences, which result in customers spending money on your product.
Establish Trust With Users With Professional Web Design
Building websites strengthens your brand through the power of design. A well-rounded, full-service web design agency knows how to balance visually appealing design without sacrificing strong code for SEO.
When it comes to customer trust, web design uses code to create visuals that are appealing to your customers. People want to see a website that looks nice. In fact, 66% of people prefer to view “beautifully designed” websites if they are given 15 minutes to look online. Design is all about visual stimulation. When your viewer is pleased with a design, they are intrigued to see what else you have to offer.
Design that is visually appealing to customers builds trust. In most cases, a sleek and brand-oriented design engages with your users. The more users engage and connect with your website, the more trust is built.
We don’t need to tell you that customer trust is incredibly important. Personalizing your design to fit your brand helps you stand out as a business. When you show off your unique business branding with web design, you are letting customers know that they are welcome on your website, which in turn can help you build a (lasting) relationship with them. Maintaining trust through well designed websites built by a professional web design agency can only strengthen your business.
Prepare Users for Conversion With Great Content
Web design services include building a website that easily and naturally houses your business’s content. But web design is never as easy or natural as the finished product makes it look. Instead, companies that provide web design and development services actually put in a lot of hard work and intentionality designing, building, launching, and maintaining client websites.
However, professional and experienced website design services will make their hard work appear natural. The content on your website will flow neatly because of how the underlying code is built. Any content you may need on your site, Metric Marketing’s web design services content team is here to build to meet your needs.
Included Web Design Services
Metric Marketing is a web design services company that provides full-service website development. Whether we are building your website from scratch or cleaning up an already established site, we are here for your site design services needs.
Ecommerce Web Design
As an agency that provides website company services, our focus is on your business’s growth and success. Our eCommerce web design experts understand how critical it is to design well-built websites that will optimize your conversion rate and return on investment (ROI) via eCommerce.
We know how to build eCommerce-specific websites that are designed to increase your SEO, enhance user experience, and keep your customers engaged as they move through your website to the final purchase.
Mobile-Friendly Web Design
With high-end web design services, you only need one version of your website that accommodates all screen sizes and resolutions. There is a myriad of electronic devices, all with their own screen sizes. Each device is also designed to have different ranges of resolution, or the measurement of the number of pixels in a given width and height of a screen. Here are some examples of different screen sizes:
Apple’s current iPhone SE runs iOS 13/14 with 640px x 1136px.
Apple’s iPhone 6 is 750px x 1334px
iPad Pro (12.9 inch, 1st generation) is 2048px x 2732px
Windows tablets have a typical screen size of 7” to 12” with a window size of 960px x 540px
Windows size class “large” can include PCs and laptops anywhere between 1024px x 640px to 1920px x 1080px
Windows phones are typically either 320px x 569px, 360px x 640px, or 480px x 854px
Full-service website development includes web design services that enable your website size to adapt to any screen for usability/UX.
Having a multi-dimensional adaptive design means that you only need to have one version of your website. Your website can then be optimized from the base code itself.
Not only do you save money on web development plus additional maintenance costs for multiple codes, but your SEO also increases across the board because your website is adaptable and user-friendly.
WordPress Web Design
WordPress web design services help to:
Increase usability by aiding with screen size adaptability
Raise your conversation rate
Contribute to digital marketing social media management
Assist with pay-per-click (PPC) advertising
And much more
Metric Marketing provides web design services that handle WordPress web design to make your website as optimized as possible. We have expert web designers on our team who are knowledgeable in not only choosing the right WordPress tools for your website’s needs but can also manage them for your website.
Professional Web Development
Any good company that provides web design services will tell you that optimization is the central component of web development. Here at Metric Marketing—no matter where your website is at in its development—we can review, rebuild, build, optimize, and manage your website.
We know that you need to have a strong foundation to build a brand and a successful digital marketing strategy. Professional web development is the foundation on which all your digital marketing is built upon. Carefully crafted code sets the stage for optimization, allows the design to come alive, puts your content in front of your audience, and is the number one reason why they are able to communicate with you online.
Working with a professional web design services company can help your website become the face of your business, one that attracts your customers to not only view your website but stay there too.
Conversion Rate Optimization
Metric Marketing is a web design agency that wants you to succeed. Optimizing your website development means putting an emphasis on your conversion rate.
Your conversion rate is the number of times users who visit your website make a decision that leads them down your marketing funnel. Your marketing funnel is the pathway that your user takes from the first introduction to your business to a final goal (usually a purchase).
An example of a successful conversion rate through your marketing funnel may look something like this:
A user clicks on an ad that brings them to your website.
Through a process of guided steps, that user will eventually come to your products page.
The final conversion happens when the user clicks “complete purchase.”
All marketing funnels are unique to their particular business, and you may have multiple funnels. For example, maybe you don’t want your final goal to be a purchase, but rather a returning customer. No matter what your goals are, you need a website that will optimize a user’s pathway to your final objective.
The eCommerce web design experts at Metric Marketing know exactly how to guide your potential customers down this pathway to increase your conversion rate.
ADA Compliant Design
ADA is the Americans with Disabilities Act, which sets standards for what is deemed accessible design. It is extremely important to have an ADA-compliant website. This ensures that people with disabilities can have a full and satisfying online experience. ADA compliant design includes:
Readability, including appropriate font and font size
The site design services we provide at Metric Marketing ensure that your website is built to ADA standards. We believe that accessibility for all is a key part of web design and that businesses should be user-friendly for all users. We put an emphasis on making sure all of your clients have easy, navigable access to your site.
How Important Is Web Design for SEO?
A huge component of how your SEO is ranked on search engines is based on user experience (UX). User experience is how your online users interact with your website. Your website’s SEO is ranked by a number of factors that contribute to UX, including accessibility, navigability, website speed, and layout. Web design is extremely important for SEO, as it drives the way a user experiences a site.
Web development and web design go hand in hand. There’s a good chance that your website is going to be your audience’s first impression of your business. Your audience—who are all potential customers—will decide, based on their first impression, if they want to continue learning more about you. Your design determines how well that first impression goes.
You can increase your SEO by increasing credible traffic to your site. The more people visit, the better your SEO is. The better your design is, the more people will visit your website.
Faster Page Speed Improves User Experience
Page speed is one of the most important aspects of web design and user experience, especially in terms of bounce rate. Before we get into statistics, let’s first talk about bounce rate in general.
Bounce rate is the percentage of people viewing your website who land on your page and then leave rather than stay on your site. If your bounce rate is high, that means that more people leave. Bounce rate can be used by a web design agency to track digital marketing analytics. Sometimes, the number of visitors you have to your website matters less than the number of times users stay on.
Google broke down page load times to see how load time affects bounce rate. If a page load changes from one second to three seconds, the probability of a bounce increases by 32%. This means that in those two seconds, 32% of users will leave a page. The probability only increases as the seconds tick by.
If a mobile site user is on a webpage and the load time goes from one to ten seconds, the bounce rate increases to 123%. You can see how vital having a fast load time is. Professional web design services include the necessary developmental tools to make sure your load time is optimal.
Optimized Ecommerce Site Design Improves User Experience
According to Baymard Institute, 69.82% of online shopping carts are abandoned before the final purchase. Our goal is to optimize your website through web design services to guide customers through your marketing funnel to the final purchase. We are a web design agency focused on conversion rate and the success of your eCommerce site.
At Metric Marketing, our eCommerce web design experts know how to build optimized sites for your business’s revenue success. Our goal is to make sure your customers have the best user experience on your website while going through the purchasing process. Well-designed websites include web design services content and focus on your customers’ time spent with your site to build trust. The easier the purchasing process on your eCommerce site, the better your relationships with your customers will be, and ultimately the more customers and sales you will have.
Metric Marketing Web Design Portfolio
We know that we have experts in web design who can talk to you all day about the importance of web design. But why tell you when we can show you instead? Take a look at our case studies to see how important web design services really are!
Full-Service Website Development
We are equipped to handle all website developer services you may be looking for. We are a full-service website development agency, here to provide you with online website design services such as:
Designing custom websites that fit your interests
Developing code from scratch until your site is fully optimized
Providing training so that, if you choose to manage development yourself, you can do so; our developers build websites with the intent that you can take over if you so choose
Managing your website and continuing to work with you to add content and additional pages
Smoothing out existing code to search engine standards in order to increase your SEO
Working to keep your site updated with the latest standards, including ADA compliance and SEO services
Working with Metric Marketing means you are working with a web design agency committed to your growth and digital success.
We create custom websites from scratch. After discussing your business design needs and wants, we create mock-ups to present to you. After your feedback and approval, we start building a site specifically made just for you!
We believe that every business is unique, and your website design code should be too. You’re not a business that fits into a template, so why would your website? Work with us, a web design agency that will bring your unique business to life online.
We understand this is a lot to take in. Don’t worry, we’re here to meet you where you’re at, no matter what your prior experience is—or isn’t! If anything is confusing, please feel free to reach out at (734) 404-8714 or fill out our online contact form.
Logo & Brand Design
Your logo is one of the key points of recognition for your customers/clients. A well-designed logo can make a lasting impression. By incorporating a clever design, your brand can lead to trusting relationships with your present and future customers/clients.
Your website design is equivalent to a physical storefront. Whether you want a total rebuild or just a backlink clean-up, Metric Marketing’s graphic design services can create an engaging, user-friendly website. A strong website can increase your SEO, drive sales, and guide your customers down your marketing funnel.
Here at Metric Marketing, we supply custom templates for different types of pages on your site for the developmental team to follow.
Custom WordPress Template
Having a solid foundation for your brand is important to print design. As tangible material, print design plays a huge role in the interpersonal interactions your customers/clients have with your business.
Digital marketing is now at the forefront of advertising, and graphic design is the face of that marketing. Working with a graphic design company that has in-depth knowledge on how to create engaging, balanced designs will make your branding aesthetically appealing.
Metric Marketing graphic design services include visuals for paid ads, landing pages, illustrations, graphic designs for eBooks, app notes, and other downloadable content.
Paid Advertisement Visuals
Illustration is the artistry of your brand. It can be applied digitally and tangibly. Illustrations that coincide with your brand broaden your story visually and give your products a special touch!
Merchandise is walking advertisements. Whether you give away pens or wear your logo around town, your brand on merchandise places you in multiple spaces. Metric Marketing offers graphic design for merchandising, print advertisement, trade show equipment, business cards, and other non-digital applications.