The Metric
Blog

Category: Marketing Automation

Learn from Ann Arbor's best marketing team by reading our blog, Measure Up! We'll offer strategies to improve your marketing and reach your goals. Check back each week for new blog posts and contact us to learn how we can help your business.

Google Analytics 4: What You Need to Know

Google Analytics 4: What You Need to Know

Welcome to Google Analytics 4 Over the past year, Google implemented App + Web, a beta analytics program that combined analytics for, you guessed it, applications and websites. Now, Google built upon the foundation of App + Web to what is now Google Analytics 4. Also called GA4, the latest …

ChatBots: What are They and How Will They Benefit Your Site?

ChatBots: What are They and How Will They Benefit Your Site?

Do you see that little circle with speech bubbles at the bottom of your screen? Yeah, that one! That’s our ChatBot here at Metric Marketing. Does it look familiar? Chances are, our webpage isn’t the first time you’ve seen a chat bubble asking if you have any questions, and they …

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