The Metric
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Category: Paid Search

Learn from Ann Arbor's best marketing team by reading our blog, Measure Up! We'll offer strategies to improve your marketing and reach your goals. Check back each week for new blog posts and contact us to learn how we can help your business.

Google Algorithm Updates: What You Need to Know About Passage Rankings

Google Algorithm Updates: What You Need to Know About Passage Rankings

Big updates have come from Google’s latest algorithm update. The search engine recently implemented Google passage rankings which Google claims will improve 7% of search queries globally after worldwide rollout. Since it was founded, the search engine has made various updates big and small. The most recent Passage Ranking update …

An Advertiser’s Guide to Apple’s iOS 14 Update

An Advertiser’s Guide to Apple’s iOS 14 Update

How Apple’s New iOS14 Update Will Change How You Advertise Spring 2021 is upon us, and so are Apple’s iOS14 updates. Apple prides itself on user privacy, which can definitely be a good thing, but can also hurt a lot of businesses. The short version: people with Apple products who …

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