The Metric
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Category: Research

Learn from Ann Arbor's best marketing team by reading our blog, Measure Up! We'll offer strategies to improve your marketing and reach your goals. Check back each week for new blog posts and contact us to learn how we can help your business.

Google Analytics 4: What You Need to Know

Google Analytics 4: What You Need to Know

Welcome to Google Analytics 4 Over the past year, Google implemented App + Web, a beta analytics program that combined analytics for, you guessed it, applications and websites. Now, Google built upon the foundation of App + Web to what is now Google Analytics 4. Also called GA4, the latest …

Google Algorithm Updates: What You Need to Know About Passage Rankings

Google Algorithm Updates: What You Need to Know About Passage Rankings

Big updates have come from Google’s latest algorithm update. The search engine recently implemented Google passage rankings which Google claims will improve 7% of search queries globally after worldwide rollout. Since it was founded, the search engine has made various updates big and small. The most recent Passage Ranking update …

The Power of Buyer Personas

The Power of Buyer Personas

Picture your favorite movie, show, or book character. Have their image in your mind? Now ask yourself this: What makes this character unique from the others? Do you share similar interests, likes, and dislikes? Whatever your answers may be, this character has specific attributes that stand out to you. Buyer …

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