The Metric

Category: Research

Learn from Ann Arbor's best marketing team by reading our blog, Measure Up! We'll offer strategies to improve your marketing and reach your goals. Check back each week for new blog posts and contact us to learn how we can help your business.

The Power of Buyer Personas

The Power of Buyer Personas

Picture your favorite movie, show, or book character. Have their image in your mind? Now ask yourself this: What makes this character unique from the others? Do you share similar interests, likes, and dislikes? Whatever your answers may be, this character has specific attributes that stand out to you. Buyer …

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