The Metric
Blog
Category: Content Marketing
Learn from Ann Arbor's best marketing team by reading our blog, Measure Up! We'll offer strategies to improve your marketing and reach your goals. Check back each week for new blog posts and contact us to learn how we can help your business.
What Is Inbound Marketing (and Why Does it Matter)? Here’s What You Should Know
Imagine that you’re strolling down the street, when somebody approaches you out of the blue and says, “Here, buy this frying pan! It’s great, I promise.” We know—pretty weird, right? Now try this scenario on for size: You’re already in the process of overhauling your kitchen, and you’ve started doing …
The Importance of Brand Identity & Content Marketing
Humans are social animals. We instinctually strive to be a part of a reciprocal community with members similar to us. This concept is linear no matter where we are—even when we’re shopping online.
6 Content Marketing Tips for Small Businesses
Just because you have a tight budget doesn’t mean you can’t create your own content marketing strategies. Paying attention to trends, competitors, defining an audience, and simply being human can drive the results you want.