The Metric
Blog

Category: Content Marketing

Learn from Ann Arbor's best marketing team by reading our blog, Measure Up! We'll offer strategies to improve your marketing and reach your goals. Check back each week for new blog posts and contact us to learn how we can help your business.

What Types of Content are Best for Your Audience? 1

What Types of Content are Best for Your Audience?

Figuring out what type of content is most appealing to your target audience can be a challenging task. Before you begin sharing content, it is important to know what your audience wants to see. Do your buyers or followers want a bulk of information, or do they need a more …

Personalizing Your Emails and Content 2

Personalizing Your Emails and Content

If you’re reading this, you’re probably somewhat familiar with marketing through email and content.  When trying to reach a larger audience, email marketing may be used to reach a broad range of people to send advertisements, request business, or solicit sales. Overall, content and email marketing are useful because they …

What’s Inbound Marketing (and Why Does it Matter)? Here’s What You Should Know

What Is Inbound Marketing (and Why Does it Matter)? Here’s What You Should Know

Imagine that you’re strolling down the street, when somebody approaches you out of the blue and says, “Here, buy this frying pan! It’s great, I promise.” We know—pretty weird, right? Now try this scenario on for size: You’re already in the process of overhauling your kitchen, and you’ve started doing …

The Importance of Brand Identity & Content Marketing

The Importance of Brand Identity & Content Marketing

Humans are social animals. We instinctually strive to be a part of a reciprocal community with members similar to us. This concept is linear no matter where we are—even when we’re shopping online.

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