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Learn from Ann Arbor's best marketing team by reading our blog, Measure Up! We'll offer strategies to improve your marketing and reach your goals. Check back each week for new blog posts and contact us to learn how we can help your business.

Google Analytics 4: What You Need to Know

Google Analytics 4: What You Need to Know

Welcome to Google Analytics 4 Over the past year, Google implemented App + Web, a beta analytics program that combined analytics for, you guessed it, applications and websites. Now, Google built upon the foundation of App + Web to what is now Google Analytics 4. Also called GA4, the latest …

An Advertiser’s Guide to Apple’s iOS 14 Update

An Advertiser’s Guide to Apple’s iOS 14 Update

How Apple’s New iOS14 Update Will Change How You Advertise Spring 2021 is upon us, and so are Apple’s iOS14 updates. Apple prides itself on user privacy, which can definitely be a good thing, but can also hurt a lot of businesses. The short version: people with Apple products who …

10 Ways to Clean Up Your Digital Marketing in 2021

10 Ways to Clean Up Your Digital Marketing in 2021

Take a look around you. What do you see? What are you sitting on, touching, looking at? We are surrounded by visuals to take in, whether they are tools of productivity or a source of distraction. Organization is imperative to your work and mental wellbeing. When it comes to digital …

13 Reasons You'll Love Metric Marketing

13 Reasons You’ll Love Metric Marketing

With no binding, long-term contracts, a team of industry experts, and a belief that meaningful, honest relationships with our clients is a must, it makes offering the best full service digital marketing experience pretty dang effortless.

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