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Category: SEO

Learn from Ann Arbor's best marketing team by reading our blog, Measure Up! We'll offer strategies to improve your marketing and reach your goals. Check back each week for new blog posts and contact us to learn how we can help your business.

Google Algorithm Updates: What You Need to Know About Passage Rankings

Google Algorithm Updates: What You Need to Know About Passage Rankings

Big updates have come from Google’s latest algorithm update. The search engine recently implemented Google passage rankings which Google claims will improve 7% of search queries globally after worldwide rollout. Since it was founded, the search engine has made various updates big and small. The most recent Passage Ranking update …

SEO and UX: How Your Website Benefits from Optimization

SEO and UX: How Your Website Benefits from Optimization

You have an idea, a business, a service, and now you’re ready to build a website. Or maybe you already have a website in need of an update, but you’ll get to that later because, let’s face it, constructing a website can be intimidating. Luckily for you, we’ve got your …

What is Black Hat SEO?

What is Black Hat SEO?

Black Hat SEO refers to tactics and techniques used to increase a page’s rank which violate a search engine’s terms of service. Black Hat SEO commonly includes keyword stuffing, using private link networks, duplicating content, sneaky redirects, and cloaking. The Dangers of Black Hat SEO to Your Website  There are …

Don't Panic: How to Deal with Google's New Mobile-First Index

Don’t Panic: How to Deal with Google’s New Mobile-First Index

With mobile use on the rise, Google announced its mobile-first index–and it’s about time. Mobile sites now have more priority over desktop ones, but don’t freak out: responsiveness is key.

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