On August 10, 2017, Metric Marketing will host a full-day, hands-on digital marketing training class at ZingTrain—Zingerman’s own training facility. The training will be catered to CEOs, marketing managers, community managers, and others who oversee or work on marketing for their companies and need to ensure they’re up to date on best practices.
The class will be led by Hannah McNaughton, Metric Marketing’s founder and CEO. Hannah shares her expertise through Search Engine Journal authorship as well as through teaching intensive search enginge optimization (SEO) training courses throughout the nation. She will be leading half-day SEO workshops at the upcoming Digital Summit conferences in Detroit and Chicago.
“The goal of this workshop is to give marketers the tools that they need to generate leads to grow their business and revenue,” says McNaughton. “There are so many great businesses out there that struggle to keep up with the fast-paced changes in digital marketing, and many agencies are secretive when it comes to their effective methods. This makes quality training for non-agency marketing professionals nearly impossible to find.”
Metric Marketing has a different approach, inspired by the forward-thinking and open-minded business community in Ann Arbor—particularly by the teachings of Zingerman’s (Zingerman’s Guide to Good Leading by Ari Weinzweig) and Menlo Innovations (Joy, Inc. by Richard Sheridan).
McNaughton states, “Unlike a lot of other firms in the industry, transparency and education are at the foundation of our agency. We aim to provide business professionals the knowledge and tools they need to successfully market their businesses online and make educated decisions about where to apply their marketing efforts.”
Attendees will be provided with the tools they need to develop and implement effective Internet marketing strategies, measure the effectiveness of their efforts, and prioritize future marketing decisions. Topics include how to craft high-value original content, marketing strategy development, SEO, and social media.
The training will take place on Thursday, August 10, 2017 from 8:00 am–5:00 pm at ZingTrain in Ann Arbor, Michigan. Tickets include unlimited Zingerman’s coffee, tea, and soda. The class is limited to 30 attendees.