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Ann Arbor Digital Marketing and SEO Training Workshop

July 25, 2019 | Hannah McNaughton

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Digital marketing is no longer optional, but it can be challenging to get started. Do you feel overwhelmed by the latest algorithm changes, tools, and trends? Are you in charge of your company’s online digital marketing but unsure of where to focus your efforts? Take a breath; we’re here to help.

Metric Marketing will be hosting a digital marketing workshop on September 11, 2019. The event will be held at Zingerman’s Greyline from 8:30 am to 4:30 pm.

This training isn’t a boring lecture with unactionable information—it’s a hands-on, interactive workshop with information you can actively start applying to your website right away.

What You Will Learn

We’ll cover a variety of topics during our workshop:

  • How search engines work
  • Search engine optimization (SEO)
  • Algorithm changes
  • Mobile optimization and page speed
  • Website development and architecture
  • Content management systems (CMS)
  • Developing and growing your brand
  • Brand voice and tone
  • Persona development
  • Keyword research
  • Competitor research
  • Backlink assessments
  • On-page optimization
  • Content marketing
  • Social media
  • Email marketing
  • Paid search advertising
  • Digital marketing tools

. . .  and much, much more from the world of digital marketing.

How to Use What You Have Learned

At our workshop, you’ll receive an in-depth workbook full of actionable information you can start applying to your website. The workbook includes in-class, guided exercises about a wide range of digital marketing concepts:

  • Developing your brand’s voice and tone
  • Identifying and improving your site’s speed
  • Understanding and reaching your target personas
  • Choosing the right social media platforms
  • Researching keywords that people are actually searching for
  • Finding questions your target customers are asking
  • Optimizing your site to improve your ranking
  • Performing a full audit on your existing site content

When you leave, you’ll be prepared to create a web presence that will help set your business apart from your competitors.

Sign Up Today

Learn more about the workshop details, and register now.