Ann Arbor Digital Marketing and SEO Training Workshop
July 25, 2019 | Hannah McNaughton
Digital marketing is no longer optional, but it can be challenging to get started. Do you feel overwhelmed by the latest algorithm changes, tools, and trends? Are you in charge of your company’s online digital marketing but unsure of where to focus your efforts? Take a breath; we’re here to help.
Metric Marketing will be hosting a digital marketing workshop on September 11, 2019. The event will be held at Zingerman’s Greyline from 8:30 am to 4:30 pm.
This training isn’t a boring lecture with unactionable information—it’s a hands-on, interactive workshop with information you can actively start applying to your website right away.
What You Will Learn
We’ll cover a variety of topics during our workshop:
How search engines work
Search engine optimization (SEO)
Mobile optimization and page speed
Website development and architecture
Content management systems (CMS)
Developing and growing your brand
Brand voice and tone
Paid search advertising
Digital marketing tools
. . . and much, much more from the world of digital marketing.
How to Use What You Have Learned
At our workshop, you’ll receive an in-depth workbook full of actionable information you can start applying to your website. The workbook includes in-class, guided exercises about a wide range of digital marketing concepts:
Developing your brand’s voice and tone
Identifying and improving your site’s speed
Understanding and reaching your target personas
Choosing the right social media platforms
Researching keywords that people are actually searching for
Finding questions your target customers are asking
Optimizing your site to improve your ranking
Performing a full audit on your existing site content
When you leave, you’ll be prepared to create a web presence that will help set your business apart from your competitors.