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FAQ Category: b2c Marketing

Female customer making an NFC payment in a ceramic store

What Are Digital Marketing Strategies for B2C Businesses?

Business-to-consumer (B2C) marketing is selling products and services to individuals. An example of a B2C business is a residential cleaning company selling its services to homeowners who will benefit directly from the purchase. B2C is different from business-to-business (B2B) marketing, which involves companies selling products/services…

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