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What is Black Hat SEO?

Black Hat SEO refers to tactics and techniques used to increase a page’s rank which violate a search engine’s terms of service. Black Hat SEO commonly includes keyword stuffing, using private link networks, duplicating content, sneaky redirects, and cloaking. The Dangers of Black Hat SEO…

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Google E-E-A-T: What it Means for Your Website’s Content in 2023

Why do some pages rank on the first page of search engine results and others don’t? The answer is complicated and changes frequently. But if we were to simplify it, it’s all centered around the algorithm.  Every search engine creates parameters to determine what people…

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What Is Personal Injury SEO?

It seems that every town you visit has at least two personal injury law firms, meaning even more individual personal injury lawyers. And the number of personal injury law firms grows with the size of a location’s population.  Competition in the personal injury industry is…

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Here’s What You Need to Know About Metaverse Advertising

“You can kind of think about this as an embodied internet that you’re inside of rather than just looking at. We believe that this is going to be the successor to the mobile internet.” —Mark Zuckerberg, CEO Meta  Metaverse seems to be the shiny new…

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What is Digital Marketing?

When you have a question about, well, anything really, where do you typically turn? If you answered Google, you’re not alone. Almost since its very beginning, people have used Google as a verb. Even the show Buffy the Vampire Slayer tossed the term out in…

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Google Algorithm Updates: What You Need to Know About Passage Rankings

Big updates have come from Google’s latest algorithm update. The search engine recently implemented Google passage rankings which Google claims will improve 7% of search queries globally after worldwide rollout. Since it was founded, the search engine has made various updates big and small. The…

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The Importance of SEO for Your Business

SEO: three simple letters that hold the key to online success. You might know that search engine optimization (SEO) is important and has something to do with search engines. But what is SEO, and why does it matter? This article is your primer on all…

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The Ultimate Glossary of SEO for Beginners | 70 SEO Definitions

As a beginner in digital marketing, you’ve probably heard the term ‘SEO’ thrown around quite a bit. And for good reason. SEO, also known as search engine optimization, is a powerful way to boost your website’s online visibility. When you’re just starting out, knowing what…

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AI Marketing for Your Business: A Practical Approach

Artificial intelligence (AI) will undoubtedly change marketing strategy and tactics—it already has. Marketers are already using AI to help with research, ideation, and outlining content.  AI technology is evolving fast, with developers constantly updating current platforms and regularly releasing new tools.  We should expect to…

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