Black Hat SEO refers to tactics and techniques used to increase a page’s rank which violate a search engine’s terms of service. Black Hat SEO commonly includes keyword stuffing, using private link networks, duplicating content, sneaky redirects, and cloaking.
The Dangers of Black Hat SEO to Your Website
There are many dangers involved with Black Hat SEO. While the benefits may seem to be worth it in the beginning, Black Hat SEO will reap long-term negative effects to your website and reputation. As search engine “crawlers” are constantly working, it is only a matter of time before unethical Black Hat practices are noticed. Additionally, there are consequences to unethical SEO practices. Your site and pages can instantly be de-ranked by search engines and sometimes blacklisted or banned. Don’t risk your website’s ranking by using harmful SEO practices.
What is White Hat SEO?
White Hat SEO is quite the opposite of Black Hat SEO. White Hat SEO refers to those practices in line with a search engine’s terms of service. White Hat SEO practices improve your search rankings on search engines such as Google while maintaining the integrity of your site. Common ethical SEO practices including utilizing keyword research, emphasis on user experience, and building reliable internal and external links. At Metric Marketing, we use White Hat SEO practices to improve content quality, we use of descriptive meta tags, and we build effective website architecture. Our practices allow for exceptional user experience and easy to navigate search engine results.
So, if you’re tempted by the immediate, short-lived benefit of Black Hat SEO, we urge you to take the ethical White Hat approach. We promise, the long-term benefits will be well worth it! Contact us to learn more about how we can add value to your site and build your web marketing strategy.