SEO and UX: How Your Website Benefits from Optimization
December 17, 2020 | Metric Marketing
You have an idea, a business, a service, and now you’re ready to build a website. Or maybe you already have a website in need of an update, but you’ll get to that later because, let’s face it, constructing a website can be intimidating. Luckily for you, we’ve got your back. Literally.
SEO and UX are the backbone of website development and your ultimate success as an online presence. SEO and UX can improve your website, and here’s how:
In short, your website can increase the quantity of viewers by being more popular on a search engine because of the quality of your website.
Website optimization is the goal, but how do you get there? A good starting point is knowing the basics of SEO and UX.
What Is SEO?
Search Engine Optimization (SEO) is the process of increasing the quantity and quality of traffic to your website by making it more visible in search engines. This is done by improving your search rankings with search engines such as Google, Yahoo, and Bing.
Optimizing search rankings has to do with how your website’s code communicates with search engines. Based on information given by code, search engines index your site into categories. When people type keywords into search engines, those keywords correspond with code, then bam, a list of sites appear. SEO makes sure your site pops up on that list.
This, again, depends on how the website is built. An improved SEO correlates with an improved website, which has everything to do with UX.
What is UX?
User Experience, referred to as UX, focuses on just that: the experience the user has while using a website (or app, software, etc.).
UX involves conveying emotion, logic, and credibility of the site’s owner (i.e., your business), as well as your company’s aesthetics. It also takes accessibility of back- and front-end site engineering into major consideration. This can be done by asking questions such as:
Is your website navigable?
How efficient is your website?
Is your design consistent?
Do your users (people who visit your website) have support?
Developers ask these questions determine the quality of user experience.
If you’re feeling confused or overwhelmed, it’s totally normal! Even UX experts don’t grasp UX as a whole because it’s constantly evolving. UX designers write code unique to the company. Every company is different; their UX should be, too.
SEO and UX have the same goal: optimization. Yet, their goals for optimization differ. Yes, they have similar qualities and many overlapping attributes, but there are some key differences:
Seeks to optimize website search rankings
Focuses on site’s relationship with search engines
Communicates with search engines through code
SEO specialists act as the investigators of UX designs to make sure they’re foundationally sound and effective in order to be a credible, efficient site for search engines
Relies on UX to build code to accommodate SEO
Seeks to optimize user experience by making a smooth, highly-functioning website
Focuses on site’s relationship with users
Builds and/or updates code by looking at the experience through a heuristic approach, meaning evaluating UX deliverables through the perspective of your business’s personality and your customers’ reactions to your website
Incorporates SEO into the code
How are SEO and UX Similar?
Optimization and mutualism. The optimization of your search engine results is completely dependent on how your site is developed.
Your website has built-in content, referred to as information architecture, and that content makes your website relevant to keywords people plug into search engines.
Your site’s code lets search engines know what your site provides. The code that interacts with SEO is the same code on which your site’s content is built, determining the UX. They both play into each other; the site has to function efficiently and effectively to maximize SEO and UX at the same time.
SEO and UX:
Evaluate and construct information architecture
Compare your site (and site popularity) to competitors
Build back-end coding (for the same site)
Essentially, UX writes SEO into code, SEO makes sure the site reaches the highest quality and quantity of people, who determine UX because they’re the users experiencing your website.
As you can see, SEO and UX are what determine your online presence. They are best friends (how sweet), and will be your best friend, too (also sweet)! When you’re ready to have the optimized website or if you have any questions, give us a call to schedule a consultation. We look forward to hearing from you.