The Metric
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Digital marketing is no longer optional, but it can be challenging to get started. Do you feel overwhelmed by the latest algorithm changes, tools, and trends? Are you in charge of your company’s online digital marketing but unsure of where to focus your efforts? Take a breath; we’re here to …

Choosing the right font for your website isn’t as easy as 1-2-3. Separate your own personal taste and think about your brand’s messaging, where the site will be viewed, and what’s easiest to read on multiple devices.

Humans are social animals. We instinctually strive to be a part of a reciprocal community with members similar to us. This concept is linear no matter where we are—even when we’re shopping online.

You’ve heard of search engine optimization (SEO). You want to improve the search rankings of your website. Where do you begin? One of the first things you need to do is fix technical errors on your website: If search engine spiders can’t crawl your website, your pages aren’t indexed, and …