The focus of leadership needs to shift from process and outcome, to people and the future. To sustain a truly positive company culture, emphasize that what matters to your employees, matters to the company.
Websites are a powerhouse of information about your brand. Plus, customers expect you to have one. You’re making research, and therefore purchasing decisions, a very easy process–and everyone likes easy.
Just because you have a tight budget doesn’t mean you can’t create your own content marketing strategies. Paying attention to trends, competitors, defining an audience, and simply being human can drive the results you want.