The Metric

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The Importance of Brand Identity & Content Marketing

The Importance of Brand Identity & Content Marketing

Humans are social animals. We instinctually strive to be a part of a reciprocal community with members similar to us. This concept is linear no matter where we are—even when we’re shopping online.


Four Common SEO Issues (and How to Fix Them)

You’ve heard of search engine optimization (SEO). You want to improve the search rankings of your website. Where do you begin? One of the first things you need to do is fix technical errors on your website: If search engine spiders can’t crawl your website, your pages aren’t indexed, and …


Style Guides: The Key to Visual Brand Consistency

Why are style guides important? They create brand consistency. An effective brand appeals to your target audience, communicates your business values, streamlines your company identity, and develops visual recognition. Your brand can’t do its job, though, unless every individual in your company—and all the materials it produces—follow the same visual …

How to Set Up Google Analytics 2

How to Set Up Google Analytics

What are Google Analytics? Google Analytics is a free tool designed to help you understand your customers’ behavior through statistics and web analysis. Google’s widely used digital analytics service tracks and reports website traffic. For example, if your company has an online store, Google Analytics can be used to track …

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