The Metric

All things digital marketing, handcrafted just for you.


Four Common SEO Issues (and How to Fix Them)

You’ve heard of search engine optimization (SEO). You want to improve the search rankings of your website. Where do you begin? One of the first things you need to do is fix technical errors on your website: If search engine spiders can’t crawl your website, your pages aren’t indexed, and …


Style Guides: The Key to Visual Brand Consistency

Why are style guides important? They create brand consistency. An effective brand appeals to your target audience, communicates your business values, streamlines your company identity, and develops visual recognition. Your brand can’t do its job, though, unless every individual in your company—and all the materials it produces—follow the same visual …

How to Set Up Google Analytics 2

How to Set Up Google Analytics

What are Google Analytics? Google Analytics is a free tool designed to help you understand your customers’ behavior through statistics and web analysis. Google’s widely used digital analytics service tracks and reports website traffic. For example, if your company has an online store, Google Analytics can be used to track …

Ann Arbor Digital Marketing Workshop

Ann Arbor Digital Marketing & SEO Training Workshop

Do you want to ensure you’re up to date on everything to do with digital marketing? If so, you’re in luck! Metric Marketing will be hosting a digital marketing workshop on October 3, 2018. The event will be held at Zingerman’s Greyline from 8:30 am to 4:30 pm. I know, …

Client testimonials
Back to Top