The Metric
Blog

All things digital marketing, handcrafted just for you.

5 Tips to Help Choose the Best Font for Your Website

5 Tips to Help Choose the Best Font for Your Website

Choosing the right font for your website isn’t as easy as 1-2-3. Separate your own personal taste and think about your brand’s messaging, where the site will be viewed, and what’s easiest to read on multiple devices.

3 Ways to Build Genuine Employee Morale & Loyalty

3 Ways to Build Genuine Employee Morale & Loyalty

The focus of leadership needs to shift from process and outcome, to people and the future. To sustain a truly positive company culture, emphasize that what matters to your employees, matters to the company.

5 Reasons Every Small Business Needs a Bomb Website

5 Reasons Every Small Business Needs a Bomb Website

Websites are a powerhouse of information about your brand. Plus, customers expect you to have one. You’re making research, and therefore purchasing decisions, a very easy process–and everyone likes easy.

How to Use Your Differential Advantage on Social Media

How to Use Your Differential Advantage on Social Media

As a business, gaining an organic following on social media can be a challenge. What if your competitive advantage was your presence on social media?