The Metric
Blog

Choosing the right font for your website isn’t as easy as 1-2-3. Separate your own personal taste and think about your brand’s messaging, where the site will be viewed, and what’s easiest to read on multiple devices.

The focus of leadership needs to shift from process and outcome, to people and the future. To sustain a truly positive company culture, emphasize that what matters to your employees, matters to the company.

Websites are a powerhouse of information about your brand. Plus, customers expect you to have one. You’re making research, and therefore purchasing decisions, a very easy process–and everyone likes easy.

As a business, gaining an organic following on social media can be a challenge. What if your competitive advantage was your presence on social media?