The Metric
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All things digital marketing, handcrafted just for you.

5 Reasons Every Small Business Needs a Bomb Website

5 Reasons Every Small Business Needs a Bomb Website

Websites are a powerhouse of information about your brand. Plus, customers expect you to have one. You’re making research, and therefore purchasing decisions, a very easy process–and everyone likes easy.

How to Use Your Differential Advantage on Social Media

How to Use Your Differential Advantage on Social Media

As a business, gaining an organic following on social media can be a challenge. What if your competitive advantage was your presence on social media?

The Importance of Brand Identity & Content Marketing

The Importance of Brand Identity & Content Marketing

Humans are social animals. We instinctually strive to be a part of a reciprocal community with members similar to us. This concept is linear no matter where we are—even when we’re shopping online.

3 Things You Need Know About Finding Your Voice on Social Media

3 Things You Need Know About Finding Your Voice on Social Media

If you want to begin marketing your business on social media, start by focusing on one platform, maintaining a consistent voice, and be prepared for some trial and error. It’ll all pay off in the end.