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You’ve heard of search engine optimization (SEO). You want to improve the search rankings of your website. Where do you begin? One of the first things you need to do is fix technical errors on your website: If search engine spiders can’t crawl your website, your pages aren’t indexed, and …

Why are style guides important? They create brand consistency. An effective brand appeals to your target audience, communicates your business values, streamlines your company identity, and develops visual recognition. Your brand can’t do its job, though, unless every individual in your company—and all the materials it produces—follow the same visual …

What are Google Analytics? Google Analytics is a free tool designed to help you understand your customers’ behavior through statistics and web analysis. Google’s widely used digital analytics service tracks and reports website traffic. For example, if your company has an online store, Google Analytics can be used to track …

Do you want to ensure you’re up to date on everything to do with digital marketing? If so, you’re in luck! Metric Marketing will be hosting a digital marketing workshop on October 3, 2018. The event will be held at Zingerman’s Greyline from 8:30 am to 4:30 pm. I know, …