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Category: Marketing

How do I know digital marketing is worth the investment?

digital marketers showing return on investment

As one of the top professionals in your industry, your services aren’t cheap. You are experienced, great at what you do, and have a track record to prove it. So, when it comes to digital marketing, why do you expect cheap, quick fixes to be effective in the long run?

It has been said that the future is digital, but that time has already come. If you aren’t putting a healthy marketing budget toward digital efforts, you’re going to be left in the dust (if you haven’t been already).

Digital Marketing Efforts Are Measurable

Studies show that marketing budgets are continuing to increase, and more money is being spent on digital marketing efforts (at the expense of traditional marketing efforts). So, if you think offline and traditional efforts are going to continue to be enough, think again.

Rather than a traditional “try this and cross your fingers” marketing approach, marketing has shifted to a measurable, data-driven approach. Smart companies are focusing on measurable efforts in order to ensure their marketing budgets are being spent in the most cost-effective way—and this is a good thing for their bottom dollar!

Digital Marketing Effectiveness Is Backed by Data

A good marketing agency is data-driven and believes in data transparency, regardless of whether the data is in their favor. If an agency doesn’t show you the data of what’s happening on your website, you should be concerned. What are they trying to hide?

At Metric Marketing, the success of our agency depends on the success of our clients. By analyzing data, we can determine whether our efforts are working, then adjust accordingly. Sometimes the data is in our favor, and sometimes it’s not, but regardless of what it says, we don’t hide any of the peaks or valleys. We present out clients with this data and discuss whether we should continue with our plan or focus our marketing efforts elsewhere.

Digital Marketing Teams Are Cost Effective

Aside from the fact that one person simply cannot be an expert at every piece of the digital marketing puzzle, you also have to cover salary, healthcare, PTO, retirement, on-boarding, training, and other overhead expenses for an employee.

But if you hire Metric Marketing, you’ll have full access to an entire team of professionals and won’t have to pay for any of these things—or any of the expensive tools that are needed to effectively run and track your digital marketing efforts.

Digital Marketing Requires a Custom Plan

Your business is unlike any other in your industry, so your digital marketing plan should be different, too.

There’s no magic plan that works for everyone. Your ability to get ahead online depends on a number of factors, including:

  • Budget
  • Quality of your service, product, and brand
  • Competitiveness of your industry

Your reputation is on the line, so this isn’t the place to cut corners. You don’t just need cheap, quick fixes; you need a comprehensive marketing plan and a trusted agency that’s in this with you for the long haul. If you’re ready to not only market your company but market it well, by the rules, and with data-backed intention, contact Metric Marketing today.

“Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

—Peter Drucker

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