A lot of steps go into digital marketing. To name a few, we’ll start with: foundational research, website audit and redesign, website development and updates, strategy development, content marketing, social media marketing and management, video marketing, press work, email marketing, graphic design, paid search campaign management, and search engine optimization.
So, how can your team keep up with all of the latest digital marketing practices and keep your site optimized?
Your in-house marketing team needs a digital marketing agency.
We’re not suggesting that you replace your team, but we are saying that working together with an agency can have a number of advantages.
Here are a few reasons your business needs to work with a digital marketing agency, even if your business has an in-house marketing team:
1. You get an entire team of experts (and you don’t have to spend the time and money training or hiring staff).
All of the employees at a digital marketing agency function as a team, and that team of specialized strategists works together closely to ensure your online success. When you outsource your digital marketing efforts, you get a dedicated account manager, a developer, a graphic designer, a content manager, and industry-leading SEO experts—all in one package.
2. You get a wide range of services (and access to the latest tools and technology).
Say you hire someone to redesign your website. That’s great, but then what? Who is going to update your website for you? Who will do the keyword research and write the content? Who is going to research social media marketing and post regularly on your social media accounts? Who will do the graphic design work you need?
Agencies that offer a full range of services are your best bet. Digital marketing takes time and expertise, and you want to work with an agency that has the time and expertise to make you stand out from the crowd.
Tools are also huge in the world of SEO and digital marketing—and good agencies have access to robust software and tools that help with fast and accurate research, analysis, strategy, and implementation.
3. You get ongoing optimization (because optimization never stops).
SEO stands for search engine optimization, and it includes: keyword research and monitoring; optimized content development and strategy; website maintenance, updates, and monitoring; backlink building and (if needed) backlink cleanup; site-wide SEO and content audits; penalty assessment and recovery; and more.
The only constant in the world of SEO is change—and Google changes its search algorithm 500 to 600 times each year. A digital marketing agency can help your company stay ahead of the changes.
4. You get outside perspectives, insights, and reports (with maintained transparency).
Good agencies will deliver full reports to clients, including information on: analytics, site performance, keyword rankings, user demographics, traffic performance, trust metrics, and more.
In addition to these reports, a digital marketing agency can help you see your business and marketing efforts from a different perspective and can offer insights and ideas you may not have otherwise thought of. Typically, marketing agencies have worked with clients from a wide variety of industries and are skilled at developing customized marketing plans.
If you are thinking about outsourcing your company’s digital marketing efforts, contact Metric to learn more about what we can do for you!