More than one billion Internet searches are conducted every hour. How do you make sure users can find your website?
Search engine optimization (SEO) is the process of improving the search rankings of a website, which makes it more visible in search results. If you want to increase the quantity and improve the quality of your website traffic, you need to learn about the marketing discipline of SEO.
A Behind-the-Scenes Look at SEO
All major search engines—including Google, Yahoo, and Bing—rank web pages and other content based on what they consider to be most relevant and useful to their users.
In a process called crawling, search engines look for new and updated pages on the web. They then store information about all the web pages they find in an index. Search engines display that indexed content as search results.
By meeting the expectations of web crawlers and writing content so that search engines can easily find it, you are optimizing your website. SEO gives your website the best chance of being included in those search results.
How to Improve Website Search Ranking with SEO
The search engine results for your website can be affected by the popularity of your website, copywriting techniques used when writing your web content, and following technical best practices.
When other established websites include links to your website in their content, it tells search engines that your website is an industry authority and more trustworthy. More popular websites are ranked higher by search engines and therefore get more web traffic.
Clear, well-written web content that uses your visitors’ vocabulary improves your website’s search rankings. Write content that is relevant to the search phrases you expect your visitors to use when looking for a web page.
Technical Best Practices
Following technical best practices is an important part of SEO because it helps web crawlers discover and correctly index your web pages. For example, tagging appropriate content with semantic HTML tells search engines what content you want indexed for your website.
We Can Help You Optimize Your Search Results
Metric Marketing can audit your web pages and recommend best practices for you to improve your website’s search engine rankings. We work to improve the entire search experience of your users by optimizing your content, reviewing your website’s information architecture, and building relationships with other established websites in your field.
Contact us for more information about the services we provide.