The Metric
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If you want to begin marketing your business on social media, start by focusing on one platform, maintaining a consistent voice, and be prepared for some trial and error. It’ll all pay off in the end.

Digital marketing is no longer optional, but it can be challenging to get started. Do you feel overwhelmed by the latest algorithm changes, tools, and trends? Are you in charge of your company’s online digital marketing but unsure of where to focus your efforts? Take a breath; we’re here to …

Choosing the right font for your website isn’t as easy as 1-2-3. Separate your own personal taste and think about your brand’s messaging, where the site will be viewed, and what’s easiest to read on multiple devices.

Humans are social animals. We instinctually strive to be a part of a reciprocal community with members similar to us. This concept is linear no matter where we are—even when we’re shopping online.