The Metric
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Humans are social animals. We instinctually strive to be a part of a reciprocal community with members similar to us. This concept is linear no matter where we are—even when we’re shopping online.

You’ve heard of search engine optimization (SEO). You want to improve the search rankings of your website. Where do you begin? One of the first things you need to do is fix technical errors on your website: If search engine spiders can’t crawl your website, your pages aren’t indexed, and …

Why are style guides important? They create brand consistency. An effective brand appeals to your target audience, communicates your business values, streamlines your company identity, and develops visual recognition. Your brand can’t do its job, though, unless every individual in your company—and all the materials it produces—follow the same visual …

You might have a beautiful, well-designed website for your business, but how do you know if people are visiting it? How can you tell which pages on your website are visited most often? On average, how long do visitors spend viewing your website? Google Analytics is a powerful and free …