The Metric
Blog
All things digital marketing, handcrafted just for you.
What is Black Hat SEO?
Black Hat SEO refers to tactics and techniques used to increase a page’s rank which violate a search engine’s terms of service. Black Hat SEO commonly includes keyword stuffing, using private link networks, duplicating content, sneaky redirects, and cloaking. The Dangers of Black Hat SEO to Your Website There are …
What Types of Content are Best for Your Audience?
Figuring out what type of content is most appealing to your target audience can be a challenging task. Before you begin sharing content, it is important to know what your audience wants to see. Do your buyers or followers want a bulk of information, or do they need a more …
Social Media Stories for Advertising
What You Need to Know About Social Media Story Ads The latest in social media’s continuous advancements and developments are “stories”. This new medium has become increasingly popular – not only to the average user, but to companies looking for new ways to advertise. Stories, most prevalent on Instagram, Snapchat, …
Personalizing Your Emails and Content
If you’re reading this, you’re probably somewhat familiar with marketing through email and content. When trying to reach a larger audience, email marketing may be used to reach a broad range of people to send advertisements, request business, or solicit sales. Overall, content and email marketing are useful because they …
