How we helped Stoneridge increase traffic, leads, & revenue
Stoneridge Software reached out to Metric Marketing back in August 2019 after attending one of Hannah’s 4-hour SEO workshops at Digital Summit.
Stoneridge is a unique Microsoft Gold Partner, with emphasis on partner. They focus on attracting the most knowledgeable experts to their team and prioritize delivering stellar solutions with maximum impact to their clients.
At Metric, we felt this at the deepest level. This was an instant cultural fit and a healthy, collaborative business partnership from the jump.
What did we do?
- Search engine optimization
- Copywriting
- Content marketing
- Paid search advertising
- Lead attribution & tracking
- Social media advertising
- Strategy development
- Graphic design
- Web development
The working relationship between Metric and Stoneridge has been incredibly synergistic. Stoneridge has provided clear direction on internal business goals and revenue driving initiatives, and Metric has helped develop and execute digital marketing strategies that are aimed at accomplishing these goals.
Paid Ads: Return on Ad Spend
After doing an extensive amount of research to understand Stoneridge’s target personas, our team then prioritized these personas by profitability. From there, we conducted keyword research which informed our paid search campaigns and SEO efforts.
Once the campaigns were built out, we installed conversion tracking into their CRM which provided visibility into CRM activity. Within the first 2 months, there were 6 qualified deals generated.
This revenue resulted in a $32:$1 Return On Ad Spend, just from paid search alone.
For reference, a $4:$1 ROAS is typically a healthy target.
SEO: Keyword Visibility
In addition to paid ads, a significant amount of our resources were put into search engine optimization. SEO is a long game, but in a short period of time, Stoneridge has made significant progress. The below chart shows YoY growth for Stoneridge and shows position distribution up. Stoneridge increased the total quantity of keywords ranking in 2021 vs. 2020 from 7K to 10K for sitewide data. In addition Stoneridge also has improved keyword position distribution for page 1, 2, and 3… and it’s still climbing.
Shattering Revenue Goals
Fast forward a few months later and only 1 year into the relationship, Stoneridge experienced their biggest quarter ever. In Q1 of 2021, Stoneridge brought in $20.4 million in revenue. Their previous best quarter was $10 million.
Now, we can’t take credit for all of this. Stoneridge has a world-class reputation and a top-notch sales team. However, let’s go up the marketing funnel and look at what contributed to a 100% jump in revenue.
Funnel Metrics: 365 Days Into Working With Metric
Fast forward a few months later and only 1 year into the relationship, Stoneridge experienced their biggest quarter ever. In Q1 of 2021, Stoneridge brought in $20.4 million in revenue. Their previous best quarter was $10 million.
- Traffic – up 25%, from 109k to 145k users
- Sales Qualified Leads – up 15%, from 99 to 114
- Opportunities Won – up 59%, from 132 to 210
- Revenue – up 140%, from $8.5 million to $20.4 million
Continued work with Stoneridge
We continue to work closely with Stoneridge to think creatively about where and how to source qualified traffic and leads, and ultimately increase revenue. After the success seen in year one, Stoneridge “doubled down” on their monthly plan. Metric remains laser-focused on continuing to bring exponential growth to the Stoneridge team by creating and executing digital strategies that propel them beyond the competition.
"I love working with Metric! They “get” what we are trying to do and are able to provide clear ideas to make improvements, and they have a team of experts in all the areas we need. Plus, they’re fun to work with!"
Senior Brand Engagement Manager @ Stoneridge
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